Kéroul advances accessible tourism and culture in Quebec, including management of financial assistance that helps tourism businesses adapt facilities for people with disabilities. View Kéroul's website for more information.
Kéroul strengthens the funding ecosystem by connecting accessibility expertise with financial assistance for tourism businesses and cultural destinations in Quebec. As the manager of the Programme d’accessibilité des établissements touristiques, funded by Quebec’s tourism ministry, Kéroul helps businesses adapt or improve infrastructure so people with disabilities can access travel experiences more fully. This matters because accessibility upgrades often require capital, technical guidance, and confidence that investments will meet real user needs. Kéroul’s role goes beyond administration: it translates inclusive tourism goals into practical project support, certification knowledge, and sector capacity. By helping operators finance accessible facilities, the organization improves visitor inclusion, expands market reach, and makes public tourism funding more directly connected to dignity, autonomy, and economic participation.