Why is website maintenance so important?
By helloDarwin
May 21, 2019

Why is website maintenance so important?

Technical maintenance and upkeep: keys to an efficient website

In today's digital world, a website isn't just a showcase for your business or personal project, it's a living entity that requires constant attention. But what exactly do we mean by "website maintenance"? The term encompasses two fundamental aspects: technical maintenance and upkeep. Let's begin our journey to understand these two essential pillars that ensure the vitality and efficiency of your online presence.
Before going any further, let's start by saying that website maintenance covers two very distinct areas: content and technical elements. While technical maintenance is aimed at remedying the various malfunctions that can occur and prevent the site from functioning properly, content maintenance speaks for itself.

Technical maintenance: an invisible pillar

Technical maintenance is like servicing a car. You don't see it, but without it, everything can come to a sudden halt. It involves regular updates, site security, loading speed and compatibility with different browsers and devices. Imagine walking into a store with a squeaky door: that's how visitors feel about a poorly maintained site.

Content maintenance: the soul of your site

Content is the heart of your site. Fresh, relevant content attracts and retains visitors. It's like telling a compelling story that keeps people coming back for more. Updating your content regularly keeps your story alive and interesting.

WordPress: an example of simplified maintenance

WordPress is an excellent example of a platform that facilitates both types of maintenance. Thanks to its plugins and themes, even a beginner can manage a site efficiently, focusing on content without neglecting the technical aspects.

The importance of hosting in maintenance

Your choice of hosting can greatly influence how easy it is to maintain your site. A good hosting provider offers tools and support to ensure optimal performance and simplified maintenance.

The benefits of technical maintenance

The technical maintenance of a website is an often underestimated aspect, but its value becomes indisputable when it comes to migrating your site from one server to another. This situation, although rare, can arise for a variety of reasons, including a change in hosting requirements. During such a migration, the transfer of large amounts of data and functionality can present risks and complications.

The crucial importance of technical maintenance in this context

  1. Preparing for transfer: Technical maintenance plays a preventive role in preparing the site for an eventual transfer. It involves rigorous review to identify and correct faults and bugs, ensuring that the site is in the best possible condition prior to transfer.
  2. Minimizing risks: By carrying out regular maintenance, you reduce the risk of technical problems during migration. A well-maintained site is less likely to encounter unexpected errors or incompatibilities when moved to a new server.
  3. Performance optimization: Technical maintenance includes site performance optimization, which is crucial during migration. A lighter, better-optimized site will be easier to transfer and present fewer integration problems with the new environment.
  4. Enhanced security: Security is a crucial aspect of maintenance. By keeping your site up to date with the latest protection measures, you ensure that vulnerabilities are corrected before migration, reducing the risk of vulnerabilities during and after the transfer.
  5. Marketing adaptability: A well-maintained site is more adaptable to marketing strategies. It can easily integrate new functionalities or adapt to changes required for specific marketing campaigns.
In conclusion, technical maintenance is an essential investment to ensure the longevity and security of your website, particularly during critical phases such as migration. It's not just about solving immediate problems, but plays a strategic role in making your site more robust, secure and responsive to the changing demands of digital marketing.

Sorting out functionalities

Over time, as a website's needs evolve, a number of functionalities will be added to its architecture to optimize it and, by the same token, improve the user experience. As outdated functionalities are now useless and only serve to overload the site unnecessarily, maintenance will enable us to sort out and retain only those that are relevant.
In the lifecycle of a website, particularly those developed on platforms such as WordPress, changing needs and Internet trends often lead to the addition of numerous features. While these additions are designed to optimize the site and enhance the user experience, there comes a time when certain features become obsolete or superfluous. This is where technical maintenance comes into its own.

The importance of sorting functionalities in maintenance

  1. Relevance assessment: The first step is to assess each feature to determine whether it contributes positively to the user experience and to the company's objectives. This sorting is crucial to maintaining an efficient and relevant site.
  2. Removing obsolete features: Outdated features are not only no longer useful, they can also slow down the site and create vulnerabilities. Their removal is therefore essential to optimize site performance and security.
  3. Impact on hosting costs: Unnecessary features consume resources and can affect costs. Eliminating them can often reduce hosting costs and improve site operational efficiency.
  4. Continuous improvement: Sorting out features should be an ongoing process. With the constant evolution of technologies and trends on the Internet, what's relevant today may not be tomorrow. Regular maintenance ensures that your site remains up to date and aligned with the current needs of your company and its users.
  5. WordPress compatibility: For sites using WordPress, it's essential to ensure that remaining functionality is compatible with the latest versions of the platform. This not only guarantees better performance, but also enhanced security.

The impact of plug-ins on your site's performance

It's crucial to remember that the excessive addition of plug-ins can have a considerable negative impact on your site's loading speed. A slow site is not only frustrating for your visitors, it's also detrimental to SEO. Search engines, like Google, favor sites that load quickly, which makes loading speed a key factor for good SEO.

How can a specialized agency help?

  1. Audit and evaluation: An expert website maintenance agency will start with a full audit to identify unnecessary or obsolete plugins that are slowing down your site.
  2. Domain optimization: The agency will work to optimize your domain to ensure maximum performance, while retaining the functionality essential to your business.
  3. Effective SEO strategies: Your site's maintenance will be carried out with an eye on SEO, ensuring that any modifications contribute to improving your search engine positioning.
  4. Ongoing maintenance: Maintenance doesn't stop with a single intervention. The agency can offer ongoing maintenance to ensure that your site remains up-to-date, secure and fast.
In short, if you're looking to improve your site's performance, security and SEO, calling on an agency specializing in website maintenance is a crucial step. Contact us to be guided to the best experts in the field and give your website the attention it deserves.

Avoiding errors and malfunctions

Although Google places great importance on the value of your content when determining your ranking, it's important to know that it also judges your website on how well it is maintained and on the precautions taken to avoid broken links or 404 pages. As these are a real nuisance when it comes to user experience, their presence is particularly unpopular with Google.

The impact of technical errors on SEO and user experience

  1. Penalization by Google: The repeated presence of broken links or 404 pages can lead to penalization by Google, resulting in a reduction in the number of pages on your site that are indexed. This directly affects your site's visibility.
  2. Visitor perception: Visitors to your website can quickly be put off by errors and navigation problems. In the case of an e-commerce site, this can lead to a significant drop in your conversion rate, as potential customers turn to more stable and reliable platforms.

Implementing an effective technical management plan

To avoid these problems, it's essential to put in place a robust management plan. Here are a few key elements:
  1. Regular backup: Make sure you set up a regular backup system. This will enable you to restore your site quickly in the event of a major problem.
  2. Link and page monitoring: Use tools to regularly monitor the status of your site's links and pages. Rapid detection of broken links or 404 pages enables you to correct them before they affect your SEO or user experience.
  3. SSL certificate: Installing an SSL (Secure Sockets Layer) certificate is crucial to your site's security. Not only does it protect your users' data, but it's also a factor taken into account by Google for SEO purposes.
  4. Proactive maintenance plan: Take a proactive approach to maintenance. This involves regular updates, security audits, and careful attention to site performance.

Content-related maintenance: for better SEO and visibility

As we briefly mentioned earlier, content maintenance is essentially the updating of a site's content. But why is updating content so important? Quite simply because the knowledge and facts that form the very basis of that content are constantly evolving. So, while some of your older articles may have been written with the utmost rigor, some of their information may need updating.
Bear in mind that Google's algorithm attaches great importance to the quality of your content, its relevance and updating, in determining your ranking on its search engine. Not only will the updating of your publications be evaluated, but don't forget that the addition of articles that keep up with the times, as well as the integration of new images or video content, will be as well.
What's more, all these improvements are bound to attract more traffic in your direction, as well as making it easier to obtain backlinks.
Maintaining your content ensures that your publications are current and relevant to your visitors, and gives you the chance to refine their optimization by integrating new keywords. Keep in mind that better SEO and content that's both interesting and up-to-date are winning conditions for greater visibility in the eyes of your target market.
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About the author

helloDarwin Blog Author

helloDarwin

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