How many blog posts should you publish every week?

As the importance of online marketing for a growing business increases, there has been plenty of research done as to the effect of blogging including the what, when, why and how! In this article specifically, we are going to be focusing on the “when.” Blogging at frequent intervals or specific time periods can have a serious impact on SEO results, but over-blogging can have the adverse effect.

For this reason, it is important to be informed about the correct blogging practices and tactics in order to best improve your visibility, customer reach and the customer interaction with your business.

How many blog posts should you publish every week?

The lifespan of a blog post

Likely, your blog is targeted towards a specific audience or marketplace that is in direct relation with your business. More often than not, this content is created and curated by yourself and your employees. For this reason, there may be instances in the trajectory of your blog where you may find that specific practices are working for you, as dependant on your content, marketplace or audience.

Therefore, there are no specific standards for perfect blogging practices, as every business will interact with both their content and audience differently. However, there are still things that all business owners and should otherwise bear in mind. One of the first things to understand about blogging is how long the average blog post stays relevant on the web. This comes down to how long it will continue to attract readers as well as how shareable it is as time passes.

On average, blog posts have a lifespan that will range between 2 and 3 years. Of course, this directly depends on the content and can be longer or shorter as a result. For example, if you are publishing statistics that are relevant within your industry, it is likely that this blog post will have a lifespan of 1 year and will need to updated yearly.

Blog posts have serious longevity when compared with the average Facebook post or tweet, which realistically are only relevant within the first three hours of posting. Further, as long as your content remains relevant, the longevity of the posts could be much longer. Consider instances where you may recycle posts, which essentially means reusing content that you’ve already written and updating it with fresh information.

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Consistency VS frequency

Now, we recognize this article is on the subject of frequency but what about post consistency? We must admit, more important than frequency is consistency, as it is crucial to consistently post in order to show your dedication to providing your audience with fresh, relevant and exciting content.

Consistent posting will allow regular followers to be aware of the days which you choose to update your content, and this reliability will be favourable to loyal customers as well as newcomers. For example, if you always post on Monday, Wednesday and Friday, then it is recommended that you continue posting on Monday, Wednesday and Friday. Establishing a steady routine is key to keeping consumers interested.

Blog posts can be simplified and organized by using one of the various tools available online for scheduling posts or keeping an editorial calendar. Also, be sure to keep a list of blog topics and dates that blogs were posted. Not only will this help to keep content running smoothly, but it will also allow you to have some insight into your clients.

Take note of common questions on your most popular posts, and see if you can structure more content surrounding these subjects. Make sure to consider seasonal topics that relate back to your business, if appropriate for the market you are working within.

How often should you blog, really?

Of course, there is no magic number that is relevant in every and all scenarios but many would argue that posting two to three times a week is an excellent effort when trying to increase website traffic and visibility. However, do keep in mind that in general terms, more blogging means more traffic and so, if you’d like to publish a post every day of the week, don’t let us stop you!

Blogging on a daily basis will double your traffic. However, your business may not be equipped to provide this amount of content output, and further, content will only remain at the top of your blog for a single day. Another reason why you may choose to avoid publishing daily blog posts is due to the burnout factor, which essentially means that the pressure to consistently produce content can lead to a decrease in the overall quality of the content.

Blogging is an incredibly effective channel for generating leads, gaining visibility and increasing traffic. Take the extra initiative by posting your blogs on your social media channels and making sure your social sharing buttons are visible across your content! Happy blogging!

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