Communications Careers: The Experts Behind Business Visibility

Overview of communications trades

As a custom edition, many experts are required to produce corporate communication content and products: prestige books, professional development books, books, narratives for websites, intranets, articles, conference content, market studies, brochures, newspapers, etc.

But who are they? What are they doing?

The managing editor

The managing editor is at the heart of the publishing project. He is the true architect and is responsible for relations with the client, assessing his needs, framing his message, managing the schedule and budget, preparing submissions and setting up and coordinating the entire production team.

Archivist

The archivist is responsible for the collection, retention and filing of archival, textual, audio or iconographic documents. It sets up a system that the company can feed after leaving.

The historian

The historian does research and investigations to reconstruct and interpret the facts and events of a given period. It can, for example, make the parallel between the company's history and that of the community where it has developed. It can make talk about old minutes, legal documents or newspaper clippings.

Interviewer

The interviewer's mission is to gather all possible information on various business topics (his history, goals, operation, etc.) through interviews with bosses, employees, retirees or anyone who has a vision for the quality of his or her perspective on the company. These interviews will be seized and the verbatim added to the archive.

The researcher

The researcher conducts documentary research on the web, in libraries, with third parties or from the company's archives. It then selects and organizes the data necessary for the content of the publication.

The typist

The typist

Editor

The editor writes the text of the book or digital product according to the client's requirements. He uses the data provided by archivists, historians, interviewers and researchers to compose both an intimate biography and an official reference work. It adjusts its style and tone to the chosen genre.

The reviser

The reviser reads and revises the texts intended for publication. It ensures the quality of the language used. It corrects spelling, grammar and syntax errors. It also ensures the accuracy of the content and quotations provided and reorganizes them, if necessary. It is the elements that help reading like the index.

The translator

The translator, or the team of translators according to the deadlines, translates the paper, electronic, or video product from one language to another. Although most often we work in French and English, translation into many other languages can be provided from Quebec.

The photographer

The photographer is the person who makes photographs of people, events and places important to highlight society. He retouches or converts them to incorporate them into the publication or multimedia product.

The illustrator

The illustrator designs and produces by hand or with the help of specialized software, realistic or fanciful illustrations, which will complete and brighten the publication. Like the ones you find in this article.

The graphic designer

The graphic designer designs, designs and pages graphic and visual material for print or electronic publication. It is he who chooses typography, builds inside pages and cover, as well as enclosures, if any. Models are first developed and presented to the customer.

The proofreader

The proofreader corrects printed or electronic documents according to the typographical grammar. It ensures that the finishing of textures, ornamentations and colors as well as the hierarchy of fonts retained are perfect. Its correction is the last step before printing or placing on electronic media. The proof correction can be made in several languages, with different grammars.

Printer

The printer is an irreplaceable expert and we are fortunate in Canada to be able to count on talented people and high-performance equipment, depending on whether we need paper, cardboard, or even metallised or laminated products, binders or special cuts. This includes, of course, marketing product needs.

The public relations specialist

The public relations specialist or communications officer is responsible for relations with the media, whether traditional or electronic. It targets journalists, animators and researchers involved in programming and chronicles related to the content to be made known. He sends press releases and copies and re-launches each of them to propose a meeting, an interview and meet their needs.

The multiplatform developer

The multiplatform developer is an ideator and director. It transforms content into eBooks and imagines useful electronic applications. It ensures that the product reaches its readership and users through different media: reading machines, tablets, phones, sites, intranet, extranet, depending on the different situations.

The videographer

The video recorder can ensure that interviews are entered. But it can also film production sites, equipment or any other material useful to the communication project. The resulting films add to the company's existing archives. He draws short scripted montages. These clips can be integrated into the company's sites or used to display them.

And there are many more

To these are added very many content experts depending on the situation. For example, a strategic analyst will lead a market research project. We will then surround operators and investigators who can collect quality quality information. The language workers will take over and the graphic designer will reinvigorate the final presentation.

This is not to mention all the specialists who join a project in order to validate and improve the terminology used and above all our understanding of their different fields of practice and knowledge.

I bet you didn't imagine the number of talents gathered around quality production! It can be 2 people as 100 depending on the size of the project.

But, small or large, all projects deserve well thought out and well done communications. In this world of noise, it is more important than ever!