By helloDarwin
January 18, 2019
9 marketing tips for selling your art online
In the age of the Internet, professional artists have an unprecedented opportunity to present and sell their creations to a global audience. To succeed in the competitive world of online art, it's crucial not only to possess undeniable talent, but also to know how to stand out on the web. The Shopify platform, for example, offers artists a practical solution for creating their own online store, enabling them to control their brand image and manage sales directly.
By leveraging the Internet, artists can reach a wider and more diverse audience, far beyond traditional art galleries. Whether through social networks, art blogs or specialized online art sites, it's essential for an artist to build a solid and consistent online presence. This involves not only regularly sharing their work, but also engaging in conversation with their community, providing insights into their creative process and telling the story behind each piece.
In short, selling art online requires a combination of Internet visibility, strategic use of platforms like Shopify for online sales, and ongoing engagement with the art-loving community. These elements, when properly mastered, can greatly increase the chances of commercial success and recognition for artists in today's digital world.
1) Sell your art on an online sales platform
Find out how to create your online store with Shopify, an essential tool for selling your artwork.
- Choosing the right platform: Why Shopify stands out for artists
- Ease of use and customization
- Integration with other online sales tools
- Support and resources to optimize your store
- Developing your artist brand on the web:
- Create a store design that reflects your artistic identity
- Using strategic keywords to improve your search engine visibility
- Tips for captivating your audience and building customer loyalty
- Online sales strategies:
- How to showcase your artwork on Shopify
- Using social networks to drive traffic to your store
- Effective promotion and sales techniques for artists on the Internet
- Testimonials and case studies: Find out how other artists have successfully sold their work via Shopify, and the lessons learned along the way.
Conclusion: With Shopify, creating and managing an online store is within the reach of every artist. By following these tips, you can increase your web presence and reach a wider audience to sell your creations.
2) Look after your presentation
The key is to take high-quality photos that faithfully capture the colors and dimensions of the work for sale. Here's how to optimize the presentation of your artwork on the web, especially on your Shopify store, to sell better.
Make sure your photos reflect the true colors and dimensions of your artwork.
Use a high-quality camera or a smartphone with a good camera to capture your artwork.
- Presentation on your online store:
- Highlight the details and unique beauty of each work on your Shopify store.
- Create captivating descriptions that complement the images to draw attention to your art.
- Photo editing tips:
- If the colors in the photo differ from the original artwork, use retouching software to correct the shades.
- Be careful not to alter the authentic look of the artwork when retouching.
- Promote your work:
- Share your best photos on online platforms and social networks to attract a wider audience.
- Include keywords related to the artist, art and online sales in your publications and product descriptions.
In conclusion: Careful presentation of your artwork on the Internet and on your Shopify store is essential to attracting potential buyers. By following these tips, you can increase the visibility and sales of your artistic creations.
3) Be unique
In the art world, uniqueness is the key to success. Here's how you can stand out in the online marketplace, using platforms like Etsy and exhibiting in virtual galleries.
- The uniqueness of your art:
- Understand the importance of having a unique signature in your artwork.
- Think about what makes your paintings unique from other artists.
- Finding your niche:
- Identify a style or subject that differentiates you in the art market.
- Create works that reflect your unique perspective and artistic expression.
- Stand out online:
- Use platforms like Etsy to reach a wide audience.
- Showcase your work in virtual galleries for increased visibility.
- Marketing your artwork:
- Consider web marketing strategies specific to the art world.
- Contact marketing experts to sell your art more effectively.
Need web marketing help?
If you're looking for marketing specialists to promote and sell your artworks, contact us to get in touch with professionals in the field.
4) Sell art in all price ranges
Just as your customers' budgets differ, so do the prices of your works. While your more expensive works can quickly bring you a bigger profit, they may not be within everyone's budget. Making your art accessible to as many people as possible is essential to growing your reputation and getting your name out there. Remember that the more popular you become, the more likely you are to sell your most expensive works eventually.
5) Have clear, easily accessible return policies
As we mentioned in our article on shopping cart abandonment on e-commerce sites, you need to clearly state your return policy as well as your terms of sale and delivery. Not only must this information be unambiguous, it must also be easily accessible.
In concrete terms, this means that the above-mentioned information should not only be present on your home page, but also on your product pages. Remember, it's perfectly logical for a customer who finds your return policy or delivery terms unclear not to be inclined to finalize their purchase.
Also, offer online help in the form of a chat. If you need advice on how to maximize the benefits for your customer service, read our article on the subject.
6) Personalize your customer service
Although you probably already know this, personalized customer service is of paramount importance to the successful sale of your artwork via an e-commerce site. On this point, it must be said that automatic responses to e-mails from potential customers should be avoided at all costs. They tend to show a total lack of care and consideration for your clientele.
7) Post comments from customers who have purchased your artwork
Since the relationship between seller and buyer should be one of trust, you should offer your potential customers ways to feel confident about their purchase. A good way to do this is to collect feedback from past customers and publish it on your site. This way, they can have peace of mind and faith in your ability to solve problems (if any). What's more, they'll be able to rest assured that the product they receive at home will be faithful to the one they ordered on the site, and that it will arrive undamaged.
8) Use keywords for the title and description of your artwork
Since you certainly want your work to appear in search results, you need to incorporate keywords into your work's title and description. To get to this offer, what would a web surfer write? He'd mention the type of work he's looking for (pot, painting, jewel) in addition to the type of media with which it was created. Your choice of keywords is therefore of the utmost importance when writing the title and description of your work.
9) Be descriptive
Once again, it's essential to put yourself in the shoes of those who will see your work online. What do you think they might wonder when they see one of your works? At first glance, they might be interested in knowing what inspired your work, the tone you've set or the feelings that emanate from it. As a buyer, they're bound to want to know whether the product in question is an original or a reproduction. For this reason, it's essential to include a statement to this effect with the photo of the work.
Here's where to sell your art online!
1) Artshift
The Artshift online art sales platform definitely embodies all the good reasons to choose this option for selling your works. Firstly, the quality of your works is officially attested, which necessarily increases your chances of being rewarded for your efforts. What's more, the beauty of your works is enhanced by the work of seasoned photographers. There's nothing like a professional service from start to finish to see your work reach new heights!
2) Consignart
Although it's an online art sales platform similar to Artshift, Consignart certainly sets the standard when it comes to presentation and clarity of images. The presentation is both uncluttered and elegant, leaving plenty of room for the works.
3) Art Distribution
A brief visit to the Art Distribution website will show you the care taken in selecting artists with singular styles. Douglas Beauchamp's works, for example, are unique in that they feature larger-than-life figures whose disjointed movements betray a certain heaviness and profound sadness. These same feelings are accentuated by the dark hues of these figures, whose faces are barely visible.
Another noteworthy example is Marielle Laflamme's abstract work. With a happy blend of warm and cold colors, her works evoke both happiness and sadness, without emanating a lack of harmony.
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About the author
helloDarwin
We create successful business alliances through tailor-made partnerships. Web marketing, video production, ERP/CRM integration... Whatever professional service you need for your business, helloDarwin helps you find the best service providers for your project. Free of charge, without any obligation and within 48 hours on average. We help you find grants, loans, aid and assist you throughout your digital transformation.