8 Types of Video Content to Attract Future Customers

With the content marketing trend, businesses are being urged to create quality branded content specific to them. Of course, all the statistics agree and prove beyond any doubt that video is at the top of the list to attract the attention of your future customers. So you already know that you want to produce videos for your business.

Now the crucial question:

WHAT KIND OF CONTENT TO CREATE?

THE EQUATION IS SIMPLE! Videos launched on social media and other web platforms are the most effective and least expensive advertising campaigns. Do the math!

Here are 8 video content concepts that will work for you 24-7 once produced and launched online.

"Um... We'll tell you again, just in case..."

With this method, your marketing will directly target people interested in your offer, day or night, and it's the least expensive advertising in the world. market.

You will save TIME & MONEY in addition to obtaining new CUSTOMERS.

This PDF will greatly help you determine which one will be most effective in your context. As examples, it also contains video content produced by various companies, to clearly illustrate each of the concepts presented. Let's keep in mind that the goal is for you to take action and attract your new customers as soon as possible.

#1 PRESENTATION VIDEO

Classic, but still relevant content presenting your company, your team and your mission. This video is usually found on the home page of your website. We know that people read less and less, so it’s an effective way to hook the visitor quickly. Moreover, in an era where authenticity is advocated, it is an opportunity to show the human behind the company. A friendly face will gain trust much more than a simple logo or a photo of your products.

Be careful, just because it's a classic doesn't mean you can't jazz it up! Be creative and make the video your own.

Example:

#2 TEASER & PUB

These are comparable to movie trailers. Nothing less! It has to stir, it has to be disturbing, it has to touch, in short, it has to arouse an emotion in the person watching. The teaser is a short montage with several powerful sentences and images related to your message. The advert has been scripted in advance and can even feature actors or a spokesperson for a successful effect. Same principle as a television advertisement, but so much cheaper to produce it for the web. However, it is suggested to call on a professional team to revise or write your script and help you carry out the filming for a professional result. An overly ambitious idea can easily turn sour without the guidance of a knowledgeable video production team.

The goal is not to communicate information, but only to pique curiosity so that the future customer wants to know more about your business.

This type of content is by far the simplest to organize and also a solution for mass production. This involves inviting credible and recognized figures from your industry to discuss topics that interest your prospects. We say “give” and you shall receive!

The high-value content created by this context will lead the potential customer to follow you diligently on your different platforms.

Example:

#3 INTERVIEW SERIES

This type of content is by far the simpler to organize and also a solution for mass production. This involves inviting credible and recognized figures from your industry to discuss topics that interest your prospects. We say “give” and you shall receive!

The high-value content created by this context will lead the potential customer to follow you diligently on your different platforms.

Example:

#4 CUSTOMER TESTIMONIALS

What is better than your customers satisfied to convince the hesitant of the quality of your services or your product? Customer testimonials have always been present in marketing techniques, but with video, it becomes even more powerful... Provided you carefully select your participants to do this; a company or customer with whom you have a good relationship of trust and a representative who speaks well will make your task easier.

Before buying on a site or calling on a professional, 85% of visitors consult reviews on the internet.

Example:

#5 INFORMATIONAL CAPSULES

As the name says, it’s to give as much free information as possible to your audience. Prospects will thus already be convinced of your expertise before even contacting you, which will make your task enormously easier in the sales process. The more you post, the more likely you are to be seen by future customers. Instead of chasing them away, they will come to you!

You thus put forward your credibility to demonstrate that you are indeed a specialist in your field.

Example:

#6 DOCUMENTARY

Whether it is a single or a series of mini-documentaries, the idea is to document on video what you actually do. The pro of this type of content is, of course, Gary Vaynerchuk, go take a look at what he produces to fully understand the format. Of course, he has a huge team with him, but it is possible to do it on a small scale and even with a cell phone, quite simply.

Film your process, your team meetings or with your clients, in short, it's you in action in real life and naturally.

Example:

#7 TRAINING

This one is a little more elaborate as a concept. Have a team brainstorm to divide your material into several segments, for example, a series of 5 or 6 or 8 courses related to your brand. Ask them to sign up for the training even if it is free, it is a great opportunity to educate and filter prospects to only keep the most serious ones. You can select different speakers for each video, for example, your CEO who explains in 3 points the impact that your service will have on your customers or your production manager explaining the product installation method, etc. To simplify filming, you can also choose the option of doing it in the form of a webinar. Same content planning process, but the information is delivered live.

It requires good preparation and strategy in the delivery and distribution of your content.

Example:

#8 WEB-SERIES

Here, we're not kidding! It’s a web series entirely dedicated to your brand. Scenarios of several episodes with a story featuring actors in the environment of your business. Wow! The dream! How can you not attract attention with this kind of big marketing stunt? Let's be honest, this type of production is mainly aimed at large companies with an impressive turnover. The process requires a huge amount of time and money. Unless you have creative friends who are knowledgeable about video production and would be willing to lend you a helping hand. In this case, go for it! It’s such a solid opportunity to stand out and above all a golden opportunity to have a lot of fun developing this project. The only clever person who has dared to do it to date in Quebec is Addison. You will find a link below to watch their series. It's worth the click!

We're almost in Hollywood!

Example:

SOME THOUGHTS

• Which of the concepts seems most suited to our business?

• Why will this content attract our ideal clients?

• Why can this produced video differentiate us from the competition?

• What is the first action we need to take to start the process?

Choose the concept that inspires you and most closely resembles you to get started. Break the ice and try to produce just one, we all start somewhere. The more you produce, the more comfortable you will be. Nothing is perfect when you start, it's like that for everyone! And above all, HAVE FUN while creating it, THAT'S THE KEY and that's what will make your passion shine through to your future clients.