6 content marketing tools you should know about

Content marketing is serious, and let’s not forget to mention, competitive business. For entrepreneurs or companies that are fresh on the content marketing scene, it may seem intimidating to take on this challenge without any strategies, tools or resources. However, with the right tools, even the job of creating, executing and measuring an exceptional content marketing strategy won’t seem daunting. There are plenty of content marketing tools that businesses new and old should know about!

Since the market is so difficult to navigate, it is important to understand the standards of your industry and how to perform to the best of your ability in relation to these standards. Your goal should be to deliver unique and engaging content to a wide audience, taping into niche interests. Curious about the tools that can help you get there? Read on!

6 content marketing tools you should know about!

What is content marketing?

As traditional marketing outlets lose relevancy, content marketing has started to move its way to the forefront. But what exactly is content marketing? Content marketing is essentially marketing a business, brand or influencer through the sharing of educational, entertaining, or insightful information that will help consumers improve and enrich their lives. Instead of more traditional marketing methods that involve a lot of forceful tactics, content marketing is all about subtlety.

Instead of forcing a sales pitch on prospective clients, it’s about simple suggestions as well as appealing to the emotions and needs of people within a niche market. The purpose of content marketing is to create and curate valuable content. There are 3 major aspects to content marketing, and these are storytelling, data-optimization and strategic thinking. With the right automation and analytics tools, you can create poignant content.

So, as a growing business, it is paramount to understand the ins and outs of content marketing as well as the tools available to make the process just a little bit easier for you!

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Here are our 6 recommendations for content marketing tools to try!

1. Buffer

Buffer is a respected, tried and tested social media scheduler that directly integrates with plenty of other important content marketing tools. 

Buffer allows you to automate the timing of your social media posts, right down to the split second, as well as enabling you to streamline and organize your content across multiple platforms. Buffer definitely takes some of the stress out of posting, so more time can be focused on the actual content creation.

This tool works well with all the major social networks: Facebook, Twitter and so on. For those working within very niche markets, or on smaller social networks, Buffer is compatible with some of the less-known options.

For more options, check out: What are social media management services?

2. Almighty.Press

Page views are an important feat in regards to content marketing, and for this reason, it is fairly important to try to cover a topic before others find their way to it. 

This is especially true for content that might have the potential to go viral. Trying to manually navigate through topics, and determine if they have the potential to turn viral or not is time-consuming and difficult. For these reasons,  Almighty.Press comes in handy.  

This platform works by assessing and analyzing over two-million pages every day, determining content with the potential to go viral. Further, it can identify any user-defined viral content within 15 minutes of it being posted and can custom track any website with an RSS feed. 

This platform goes beyond analyzing engagement metrics and looks to the essence of viral content. If you’re working in a particular niche and looking to break through, this could be the platform for you.

For more ways to create viral content: 10 tips to create viral content for your company

3. Contentful

With its' playful name, Contentful is a content management development platform, which allows for its users to integrate and create unique content for any device with an API: web, mobile or otherwise. This platform gives you a chance to focus on their content creation in place of trying to figure out the delivery technology.

4. Crazy Egg

Crazy Egg is a tool used for optimization, offering scroll maps, overlay maps and the confetti report, providing you with some insight into how content that you’ve already posted is performing. Crazy Egg offers a heat map report which displays the whereabouts of actual clicks and scrolls by your visitors. 

Scroll maps work to offer insight into how people interact with your web content, as well as how much time they spend on particular sections of your page. This platform can help you to rearrange and re-prioritize your web content, moving important or engaging content to more popular pages.

5. MailChimp

MailChimp is an e-mail marketing tool that plays a major role in a business's content marketing strategy. This tool is used to automate e-mails and send them to different audiences, including newsletters, press releases and so on. 

MailChimp is great because you are able to target different audiences by segmenting your mailing list based on preferences. Further, this tool allows you to send out a newsletter every time your blog is updated, as there is a direct RSS to e-mail option. Lastly, MailChimp lets you track how your marketing campaigns are doing.

6. Google Analytics

This content marketing tool might seem like an obvious choice but that is because it’s essential for tracking the traffic on your website. Google Analytics offers insight into what content users are engaging with, how often, what is working for your website in terms of bringing in traffic and what isn’t.

Using Google Analytics allows you to access information regarding your most popular web pages, your most shared blog posts and content, as well as the content visitors, are interacting with most often. This tool collects in-depth data, right down to determining the location of visitors who make up a large portion of your web traffic. Lastly, analytics can be used in tandem with other content marketing tools.