5 Ways to Rank Higher on Google

Any company seeking to develop its online reputation necessarily cares about its positioning on Google. Moreover, the criteria for a good ranking on the search engine are increasingly complex and it becomes difficult to find it.

Googlebots are the indexing robots used by Google to identify and classify the billions of pages on the web. These entities explore the web by analyzing the architecture, mesh and content of each platform to define its positioning according to user requests.

Different factors need to be taken into account in order to maximize its SEO and compete. Here is the top 5 methods to improve its ranking on Google!

Top 5 methods to get a good ranking on Google

1. Optimize your website for search

It is essential to integrate a SEO strategy into the design of a website. Thus, you will have to search for keywords related to your activity and the products or services you offer. For what purpose? Identify requests made by Google users and use them in your editorial content. This method aims to facilitate the indexing work of Googlebots to ensure a good ranking on your site.

KW Finder can be an excellent tool for working search for keywords. However, keywords must be used sparingly and in the right context to maintain some credibility in Google's eyes.

You will understand, editorial content Your site must be rich and attractive, both for robots and for your readers. Write original, well written and faultless texts. They must not be too long or too short, the ideal being to publish at least one new page every day. And don't forget to update your content, which is very popular, both by Google and by visitors.

To know all about SEO and content writing, see this article.

2. Improve the user experience

If the purpose of the SEO is to satisfy Google's robots, it can be considered that the user experience aims to satisfy the users who consult your website. The time when it was enough to integrate a few relevant keywords to be well referenced is now over. Today, Google places the user at the heart of its requirements and you will have no choice but to integrate this aspect into your SEO strategy.

Machine Learning has replaced User eXperience (UX), a much more suitable factor to judge the relevance of websites. The user experience brings together multiple concepts such as ergonomics, intuitiveness, design and accessibility, which are aspects on which your site will be judged before being positioned.

Google has always set itself the goal of providing personalized search results, within a minimum of time for its users. Now, the User eXperience is a determining factor that will play in Google's enhancement of your platform. En addition, sites with poor design, or information that is difficult to find and where navigation is not intuitive will inevitably be penalized.

One way to ensure the quality of the User eXperience on its website is to ask the following questions:

• Are the contact information up to date and easily identifiable?

• Does the site load quickly enough?

• Does your site have a mobile and tablet version?

• Is it nice to browse your site?

• Is your content up to date?

To learn all about the user experience, see our article 10 methods to improve the User eXperience of your website.

3. Use Link Building

Between Link Building, Backlinking and Netlinking, there's something to get lost! To explain things clearly, outgoing links (or external links) are links that point to third-party sites. This is not to be confused with incoming links (Backlinks), which are links located on other sites and which point to your platform. This strategy consists of an exchange of visibility to get Internet users to explore other sites and thereby promote traffic. It is also very much appreciated by search engines, provided it does not abuse it and refers users to reliable and relevant sites.

The Link Building also contains internal links. These hyperlinks that you include in your articles refer to other pages of your own site. Because you don't want to redirect all your visitors to a single featured page, you will have to make sure that the links are properly distributed to make use of all the pages of your website. It is advisable to include in each of your articles a minimum of two links to balance your Page Rank.

To know all about Backlinking strategies, see this article.

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4. Increase website loading speed

The speed of posting web pages (or PageSpeed) is a key criterion in a SEO strategy. In 2010, Google already announced that the loading time of web pages would be taken into account in positioning websites. Then in 2016, at the top of Search Marketing, the search engine claimed that The speed of display also became a major factor in the update of Google Mobile-Friendly.

In general, it is recommended to have pages less than 20 KB to load quickly. If you have the possibility to further reduce the size of your pages, then don't hesitate to do so. A site that loads quickly will create a good user experience, which is highly appreciated by Google. To improve your PageSpeed, there is a tool named PageSpeed Insights which will measure the speed of your site and tell you what improvements to make to reduce page loading time. As good Google indexing is the key to the success of your website, too slow loading time could severely penalize your ranking on the search engine.

Some tips to optimize the loading time of your site:

• Compress CSS, HTML, JavaScript files with more than 150 bytes;

• Reduce the number of redirections;

• Optimize browser cache;

• Reduce the size of images and videos;

To improve the loading time of your website, consult our article 6 methods to optimize the loading speed of a website.

5. Monitor your audience

Whatever the size of your website and the number of visits you have each month, it is essential to follow its audience to inform you about the rebound rate, the pages that are most viewed and the pages that are less viewed, all in the interests of continuous improvement of the platform.

Google Analytics allows you to access detailed statistics about your website. You will not be surprised to learn that Google's indexing robots also have access to this information and are used to determine your ranking on the search engine. Thus, a high rebound rate indicates that your content is not credible or relevant enough and that users leave your site a few seconds after viewing it. This negative point will inevitably impact your positioning on Google.

To learn how to measure your site's audience, see this article on the functioning of Google Analytics.