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Young Men and Media Collective Funding Opportunity

Last Update: March 18, 2026
Canada
Funding for projects shifting online masculinity narratives to support young men's health
Grant and Funding

Overview

The Young Men and Media Collective (YMMC) is a Movember initiative that funds 'test and learn' projects to shift harmful online masculinity narratives and support young men's health. Funding ranges from CAD $90,000 to $275,000 in Canada, with similar amounts in Australia, UK, and US. The program targets young men aged 16-25 and accepts projects addressing narrative exploration, innovative messengers, or audience engagement.

At a glance

Funding available
Financing goals
    Increasing community impact
    Research and experimental development
    Raise awareness and mobilize the public
Eligible Funding
  • Maximum amount : 275,000 $
  • Minimum amount : 90,000 $
Timeline
  • Closing date : October 28, 2025
Eligible candidates
Eligible Industries
  • Information and cultural industries
  • Health care and social assistance
  • Arts, entertainment and recreation
Location
  • Canada
Legal structures
  • Non-profit
  • For-profit business
  • Sole proprietorship
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • All groups
Non-profit candidates
Sector of operation
  • Other Health Services
  • Children and Youth Organizations
  • Diversity and Inclusion
Target groups
  • Young adults
Revenue structures
  • All structures
Scope
  • National
  • International

Activities funded

  • Testing and experimenting with messages and messengers.
  • Creating compelling content for young men online.
  • Narrative exploration and evolution projects.
  • Developing innovative channels to reach target audience.
  • Engagement and inclusion initiatives for young men aged 16-25.
Examples of admissible projects:
$ 150,000
Developing a social media campaign to reshape masculinity narratives for young men

Documents Needed

  • Expression of Interest (EOI) submitted through Foundant Grant Application System.
  • Project proposal addressing priority areas.
  • Budget breakdown for the proposed project.

Eligibility

  • Organizations or individuals can apply.
  • Projects must focus on engaging boys or young men aged 16-25 as primary beneficiaries.
  • Applications must address at least one priority area: Narrative exploration and Evolution, Innovative messengers and channels, or Engagement/inclusion of target audience.

Who is eligible?

  • Content creators and producers.
  • Media platforms and organizations.
  • Influencers reaching young men online.
  • Non-profit organizations working in gender/masculinity space.
  • Individual content creators.

Who is not eligible

  • Organizations without capacity to reach young men aged 16-25.
  • Projects focused primarily on audiences outside the target age group or markets.

Eligible expenses

  • Content production and distribution costs.
  • Personnel for project implementation.
  • Creative development and messaging tactics.
  • Research and evaluation activities.
  • Platform and technology costs for content delivery.

Ineligible Costs and Activities

  • Projects where primary beneficiaries are not young men aged 16-25.
  • Projects that do not address at least one priority area.
  • Work outside the four target markets (Australia, Canada, UK, US).

Eligible geographic areas

  • Australia.
  • Canada.
  • United Kingdom.
  • United States.

Selection criteria

  • Alignment with priority areas (Narrative exploration, Innovative messengers, Engagement).
  • Potential to shift harmful masculinity narratives.
  • Quality and innovation of proposed approach.
  • Capacity to reach young men aged 16-25 in target markets.
  • Potential for learning and knowledge sharing.

How to apply

1

Research YMMC funding opportunity

  • Review the Young Men and Media Collective (YMMC) funding objectives and eligibility criteria
  • Ensure your project aligns with at least one priority area: Narrative exploration and Evolution, Innovative messengers and channels, or Engagement/inclusion of the target audience
  • Confirm your organization or content creation work targets young men aged 16-25 in Australia, Canada, UK, or US
2

Prepare and submit Expression of Interest

  • Access the Foundant Grant Application System via the Movember website
  • Create an account or log in to the application portal
  • Complete the Expression of Interest (EOI) form with project details, target audience, and proposed content approach
  • Align your project with the goal of shifting online masculinity narratives away from "relentlessly rich and ripped"
3

Await Phase 1 EOI notification

  • Wait for notification of Phase 1 EOI outcome between November 17-19, 2025
  • Check email regularly for updates from Movember and Equimundo
  • Prepare for potential Phase 2 application process if selected

Processing and Agreement

  • EOIs are reviewed for eligibility against priority areas.
  • Phase 1 EOI outcome notification: 17-19 November 2025.
  • Selected projects proceed to full application phase.
  • Funding agreements required for approved projects.
  • Projects must participate in YMMC Learning Network activities.

Additional information

  • Co-convened by Movember and Equimundo, with funding from Oak Foundation.
  • Focus on testing messages, messengers, and creative tactics to shift online masculinity narratives.
  • Learnings will be shared through the YMMC Learning Network to build sector capacity.
  • Projects should disrupt the harmful narrative of being 'relentlessly rich and ripped' and offer healthier alternatives.

Contacts

tessa.bartholomew-good@movember.com
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Frequently Asked Questions about the Young Men and Media Collective Funding Opportunity Program

Here are answers to the most common questions about the Young Men and Media Collective Funding Opportunity. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

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What expenses are eligible under Young Men and Media Collective Funding Opportunity?

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