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Tourism Relief Fund (TRF) in Western Canada

Funding for tourism adaptation and growth

Record updated

Funding available
$ 500,000
Up to 50% of project cost
Deadline
Unspecified
Location
Alberta, British Columbia, Manitoba, Saskatchewan, Canada
Who can apply
Incorporated businesses, especially SMEs
See full eligibility

Overview

Supports tourism businesses and organizations adapting operations and developing new visitor experiences. Offers up to $500,000 for product development and destination development projects in Western Canada.

At a glance

Funding available

Maximum funding
$500,000
Maximum share of project costs
50%
Financing goals
  • Increase performance through digital transformation
  • Develop strategic partnerships
  • Develop team skills
  • Develop a new program or service
  • Increase social or community impact
  • Enhance an existing program
  • Increase production or service capacity
  • Implement environmental initiatives
  • Develop a new product or service
  • Develop an online presence
  • Increase operational productivity
  • Reduce environmental footprint
  • Develop workforce skills
  • Strengthen organizational capacity
  • Access new markets
  • Reach a new target audience
  • Launch or market a product/service
  • Raise awareness or mobilize a population
  • Ensure financial sustainability
  • Renovate or adapt facilities

Eligible candidates

Location
  • Alberta, British Columbia, Manitoba, Saskatchewan
Eligible Industries
All industries
Annual revenue
All revenue ranges
Organisation size
All organization sizes
Audience
All groups
Legal structures
All legal structures

Receipt of requests is now closed

Get notified about updates to this grant.

Availability timeline

2026
Periods: 1

Eligibility

Who is eligible?

  • Incorporated businesses, especially SMEs
  • Not-for-profit incorporated organizations
  • Municipalities and municipal organizations
  • Crown corporations and related parties
  • Indigenous-owned businesses and Indigenous organizations

Who is not eligible

  • Restaurants
  • Retail businesses
  • Hotel chains

Eligible expenses

  • Capital costs such as equipment and installation
  • Non-capital costs such as salaries and professional fees
  • Project costs incurred retroactively within the allowed period

Eligible geographic areas

  • Western Canada
  • British Columbia
  • Alberta
  • Saskatchewan
  • Manitoba

Activities funded

  • Product development and enhancement of tourism experiences
  • Destination development and tourism planning
  • Modernization of tourism operations, attractions, and sales tools
  • Inclusive and environmentally sustainable tourism improvements

How to apply

  • Step 1: Review program guidance
    • Read the applicant guide and confirm the project fits the program.
    • Check that the organization and project meet the stated requirements.
  • Step 2: Complete the application form
    • Enter organization, project, funding, and contact information.
    • Provide project costs, partners, timelines, and supporting details.
  • Step 3: Upload supporting documents
    • Attach the required financial statements and other requested supporting files.
    • Add any project plan needed for third-party delivery, if applicable.
  • Step 4: Validate and submit
    • Review the form for errors or omissions.
    • Submit the application through the online system.

Documents Needed

  • Financial statements for the past two years of normal operations
  • Interim financial statements for at least the last six months
  • Project plan for third-party delivery, if applicable
  • Supporting documents such as business plan, budgets, supplier quotes, cash flow forecasts, or funding confirmations

Selection criteria

  • Support for Indigenous tourism
  • Strategic importance to the regional tourism sector
  • Contribution to regional economic development
  • Job creation in the region
  • Impact in a tourism-dependent community or downtown core

Processing and Agreement

  • Applications are reviewed only after a complete submission is received.
  • Incomplete applications are not assessed.
  • Applicants are notified after validation and review of the form.
  • A contribution agreement must be signed before funding can proceed.
  • Costs incurred before a signed agreement are at the applicant’s risk.

Additional information

  • Applications are accepted on a continuous intake basis until funding is fully distributed.
  • Only one application per business is accepted per intake.
  • Project costs may be eligible retroactively up to 12 months before the application is received, but not earlier than April 19, 2021.
  • Applications must be complete to be assessed.

Official sources

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Frequently Asked Questions about the Tourism Relief Fund (TRF) in Western Canada Program

What is the Tourism Relief Fund (TRF) in Western Canada?

Supports tourism businesses and organizations adapting operations and developing new visitor experiences. Offers up to $500,000 for product development and destination development projects in Western Canada.

How much funding can be received?

Tourism Relief Fund (TRF) in Western Canada Funds up to 50% of admissible expenses, capped at $500,000 per project.

Who is eligible for the Tourism Relief Fund (TRF) in Western Canada program?

To be eligible for the Tourism Relief Fund (TRF) in Western Canada program, you must: Tourism-focused applicant Eligible tourism role Western Canada project

What expenses are eligible under Tourism Relief Fund (TRF) in Western Canada?

Capital costs such as equipment and installation Non-capital costs such as salaries and professional fees Project costs incurred retroactively within the allowed period

Where is the Tourism Relief Fund (TRF) in Western Canada available?

The Tourism Relief Fund (TRF) in Western Canada program is available the province of Alberta, British Columbia, Manitoba, Saskatchewan.

Is the Tourism Relief Fund (TRF) in Western Canada a grant, loan, or tax credit?

Tourism Relief Fund (TRF) in Western Canada is a Grant and Funding

Who are the financial supporters of the Tourism Relief Fund (TRF) in Western Canada?

Tourism Relief Fund (TRF) in Western Canada is funded by Government of Canada