Closed
Last Update: May 15, 2026
Funding available
$ 50,000 - $ 150,000
Timeline
- Closing date : October 20, 2025
Location
Alberta, Canada
Overview
This program provides $50,000 to $150,000 to support rural tourism development and promotion in Alberta. It funds destination planning, regional marketing, sustainability strategies, and related tourism growth initiatives.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase social or community impact
- Develop strategic partnerships
- Reduce environmental footprint
Eligible Funding
- Maximum amount : 150,000 $
- Minimum amount : 50,000 $
Timeline
- Closing date : October 20, 2025
Eligible candidates
Eligible Industries
- All industries
Location
- Alberta
Legal structures
- Non-profit
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
Target groups
- All the groups
Revenue structures
- 100% donations / grants
Scope
- Provincial
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Product or destination development planning and strategy work
- Regional promotional campaigns to increase visitation
- Tourism sustainability initiatives in Alberta
- Destination development and research
- Business and sporting event attraction efforts
Documents Needed
- Completed application form
- Supporting documentation for the proposed project
- Financial records for expense reconciliation
Eligibility
Who is eligible?
- Alberta-based organizations in rural areas with a tourism focus
- Alberta-based municipalities with a tourism focus
- Alberta-based chambers of commerce with a tourism focus
- Alberta-based industry associations with a tourism focus
- Alberta-based not-for-profit organizations with a tourism focus
Who is not eligible
- Individual tourism businesses
- Partnered consortiums
- Business improvement areas
- Communities represented by a destination marketing organization
- Retail businesses and restaurants
- Third-party consultants applying on behalf of an organization
Eligible expenses
- Advertising creative, media buys, and public relations for destination promotion
- Content development such as photography, video, and written content
- Destination planning and research
- Workforce development and educational seminars
- Destination programming and event attraction activities
Ineligible Costs and Activities
- Salaries, wages, and management fees, except for content development and advertising-related costs
- GST/HST
- Website development unless tied to an integrated marketing campaign with a supporting media plan
- Swag, giveaways, and prizes
- Expenses not considered eligible by Travel Alberta
Eligible geographic areas
- Alberta
- Rural areas in Alberta
Processing and Agreement
- Applications are reviewed through a competitive evaluation process.
- Travel Alberta assesses the application, required documents, and business plan where applicable.
- Applicants are notified of the decision by email.
- Approved applicants receive a Travel Alberta funding agreement.
- Funds are released only after the agreement is signed by both parties.
Additional information
- Non-municipal partners must have been in operation for at least three years.
- Applications are limited to one per organization per funding year.
- Travel Alberta may deny projects even if they meet some criteria.
- Expenses must be invoiced by a qualified third party and documented in financial reconciliation.
Frequently Asked Questions about the Rural Development and Promotion Fund Program
Here are answers to the most common questions about the Rural Development and Promotion Fund. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Rural Development and Promotion Fund?
This program provides $50,000 to $150,000 to support rural tourism development and promotion in Alberta. It funds destination planning, regional marketing, sustainability strategies, and related tourism growth initiatives.
How much funding can be received?
Rural Development and Promotion Fund Funds up to $150,000 of admissible expenses.
Who is eligible for the Rural Development and Promotion Fund program?
To be eligible for the Rural Development and Promotion Fund program, you must:
Alberta-based applicant
Tourism-focused organization
Rural or municipal partner
What expenses are eligible under Rural Development and Promotion Fund?
Product or destination development planning and strategy work
Regional promotional campaigns to increase visitation
Tourism sustainability initiatives in Alberta
Destination development and research
Business and sporting event attraction efforts
Where is the Rural Development and Promotion Fund available?
The Rural Development and Promotion Fund program is available the province of Alberta.
Is the Rural Development and Promotion Fund a grant, loan, or tax credit?
Rural Development and Promotion Fund is a Grant and Funding
Who are the financial supporters of the Rural Development and Promotion Fund?
Rural Development and Promotion Fund is funded by Travel Alberta