Closed
Last Update: June 13, 2026
Funding available
$ 25,000 - $ 500,000
Timeline
- Open Date : April 4, 2022
- Closing date : April 29, 2022
Location
New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, Canada
Overview
Rediscover Main Streets supports community-led efforts to revitalize downtowns, main streets, and neighborhoods in Atlantic Canada. Eligible initiatives may focus on activation, expansion of existing events and offerings, and marketing and promotion to attract visitors and support local businesses.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Increase social or community impact
- Enhance an existing program
Eligible Funding
- Maximum amount : 500,000 $
- Minimum amount : 25,000 $
- Up to 100% of project cost
Timeline
- Open Date : April 4, 2022
- Closing date : April 29, 2022
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
Location
- New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island
Legal structures
- Non-profit
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
- Business Associations
- Children and Youth Organizations
- Diversity and Inclusion
Target groups
- Business owners / entrepreneurs
- Artists / creatives
- Nonprofits / charities
Revenue structures
- 100% donations / grants
Scope
- Regional
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Launching new local products, experiences, and events to animate downtowns and main streets
- Scaling up and adapting existing events, products, and local buying campaigns
- Marketing and promoting downtown revitalization through branding, signage, and communications
Documents Needed
- Completed financial assistance application form
- Supporting project documents and required attachments
- Organizational incorporation documents
- Recent financial statements
- Relevant licences or permits
Eligibility
Who is eligible?
- Non-profit organizations
- Business improvement associations
- Tourism associations
- Chambers of commerce
- Destination marketing organizations
Eligible expenses
- Labour and materials
- Additional project-related operating costs
- Professional, technical, and advisory services
- Events, mentoring, networking, and training-related costs
- Subcontracting and promotional materials
Ineligible Costs and Activities
- Refinancing existing debt
- Purchasing assets above fair market value
- Depreciation, land acquisition, and goodwill costs
- Creating or expanding physical facilities
Eligible geographic areas
- Atlantic Canada
Processing and Agreement
- The program is closed and no longer accepting new applications.
- Applications must be complete and accurate to be considered.
- The applicant must sign an attestation confirming the information provided.
- Submitted information is subject to access to information and privacy laws.
Additional information
- The program is closed and no longer accepting applications.
- Priority may be given to projects with strong partnership and collaboration.
- Projects with a broad regional impact may receive greater consideration.
- Applications must include truthful and complete information, and applicants must sign an attestation.
Contacts
Frequently Asked Questions about the Rediscover Main Streets Program
What is the Rediscover Main Streets?
Rediscover Main Streets supports community-led efforts to revitalize downtowns, main streets, and neighborhoods in Atlantic Canada. Eligible initiatives may focus on activation, expansion of existing events and offerings, and marketing and promotion to attract visitors and support local businesses.
How much funding can be received?
Rediscover Main Streets Funds up to 100% of admissible expenses, capped at $500,000 per project.
What is the deadline to apply?
The application deadline for this grant program was April 29, 2022.
Who is eligible for the Rediscover Main Streets program?
To be eligible for the Rediscover Main Streets program, you must:
Non-profit or eligible entity
Project supports local revitalization
Activity aligned with program goals
What expenses are eligible under Rediscover Main Streets?
Launching new local products, experiences, and events to animate downtowns and main streets
Scaling up and adapting existing events, products, and local buying campaigns
Marketing and promoting downtown revitalization through branding, signage, and communications
Who can I contact for more information about the Rediscover Main Streets?
You can contact Government of Canada by email at bis-sie@acoa-apeca.gc.ca or by phone at 1-888-576-4444.
Where is the Rediscover Main Streets available?
The Rediscover Main Streets program is available the province of New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island.