Open
National Bank Financial Group - Sponsorships
Sponsorship support for high-impact Canadian initiatives
Last Update: May 24, 2026
Funding available
Varies by project
Timeline
- Open Date : February 3, 2026
Location
Canada
Overview
This program supports sponsorships that align with National Bank’s values, ESG criteria, and strategic objectives. It prioritizes initiatives in tennis, youth, and entrepreneurship, as well as events, media, groups, and sports tournaments with a positive socio-economic impact in Canada.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase social or community impact
- Develop strategic partnerships
- Raise awareness or mobilize a population
Eligible Funding
- Varies by project
Timeline
- Open Date : February 3, 2026
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- Non-profit
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- Environment
Target groups
- All the groups
Revenue structures
- 100% donations / grants
Scope
- Municipal
- National
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Events such as conferences, conventions, festivals, fairs, and trade shows
- Fundraising events
- Media projects such as television, radio, print, and film production
- Group initiatives such as teams, associations, and leagues
- Sports tournaments
Documents Needed
- Project or event description
- Supporting data on audience and reach
- Budget estimate or cost details
- Proof of municipal or organizational approvals, when applicable
- Funding source information
Eligibility
Who is eligible?
- Organizations
- Events
- Media projects
- Teams, associations, and leagues
- Sports tournaments
Who is not eligible
- Private individuals seeking personal benefit
- Golf tournaments
- Professional or amateur athletes, except through the Fondation de l'athlète d'excellence du Québec
- Amateur sports teams
- Political parties, candidates, or lobbying groups
Ineligible Costs and Activities
- Support for a private individual
- Golf tournaments
- Activities held outside Canada
- Political projects or lobbying groups
- Fundraising campaigns, travel, feasibility studies, and yearbooks
Eligible geographic areas
- Canada
Selection criteria
- Alignment with National Bank’s values and strategic objectives
- Reach to the bank’s core target groups
- Potential for brand visibility beyond logo placement
- Quality of audience data and event metrics
- Long-term viability, ESG impact, and sound financial management
How to apply
- Step 1: Review the sponsorship policy and eligibility criteria
- Check whether your initiative fits the bank’s priorities and accepted categories.
- Step 2: Prepare your sponsorship request
- Gather the information requested in the application, including supporting details about the organization or event.
- Step 3: Submit the request online
- Complete the sponsorship application form on the National Bank sponsorship portal.
- Submit the request through the online platform.
- Step 4: Wait for review
- Allow at least 90 days for analysis and evaluation after submission.
Processing and Agreement
- Requests are analyzed and evaluated by National Bank.
- Allow a minimum of 90 days for review.
- Only one financial contribution is granted per organization each year.
- Renewal is not automatic and new requests must be submitted for review.
Additional information
- Applications are reviewed by Tennis Canada.
- Only one financial contribution is provided per organization each year.
- Renewal is not automatic and each new request must be resubmitted.
- There is a minimum 90-day review period.
Frequently Asked Questions about the National Bank Financial Group - Sponsorships Program
What is the National Bank Financial Group - Sponsorships?
This program supports sponsorships that align with National Bank’s values, ESG criteria, and strategic objectives. It prioritizes initiatives in tennis, youth, and entrepreneurship, as well as events, media, groups, and sports tournaments with a positive socio-economic impact in Canada.
Who is eligible for the National Bank Financial Group - Sponsorships program?
To be eligible for the National Bank Financial Group - Sponsorships program, you must:
Strong socio-economic impact in Canada
Aligned with ESG criteria
Matches priority target groups
What expenses are eligible under National Bank Financial Group - Sponsorships?
Events such as conferences, conventions, festivals, fairs, and trade shows
Fundraising events
Media projects such as television, radio, print, and film production
Group initiatives such as teams, associations, and leagues
Sports tournaments
Where is the National Bank Financial Group - Sponsorships available?
The National Bank Financial Group - Sponsorships program is available across Canada.
Is the National Bank Financial Group - Sponsorships a grant, loan, or tax credit?
National Bank Financial Group - Sponsorships is a Grant and Funding
Who are the financial supporters of the National Bank Financial Group - Sponsorships?
National Bank Financial Group - Sponsorships is funded by Philantra Foundation