Closed
Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026
Funding for museum access and visitor support
Last Update: May 29, 2026
Funding available
$ 1,000,000
Timeline
- Receipt of requests is now closed
Location
Canada
Overview
This program provides up to $1,000,000 to support provincial and territorial heritage organizations participating in the Canada Strong Pass Initiative. It covers free and discounted in-person admission for children and youth, as well as promotion using the department’s materials.
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Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase social or community impact
- Enhance an existing program
- Increase production or service capacity
Eligible Funding
- Maximum amount : 1,000,000 $
- Up to 15% of project cost
Timeline
- Receipt of requests is now closed
Eligible candidates
Eligible Industries
- Information and cultural industries
- Educational services
- Arts, entertainment and recreation
Location
- Canada
Legal structures
- All legal structures
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Provide in-person free admission for children under 18
- Provide a 50% admission discount for youth aged 18 to 24
- Promote the Canada Strong Pass using the department’s visual materials
- Support visitor survey distribution during the initiative period
Documents Needed
- Proof of legal status
- Direct deposit enrollment information
- Complete application form
Eligibility
Who is eligible?
- Non-profit heritage organizations under provincial or territorial authority
- Museums, public art galleries, science centres, historic sites and botanical gardens
Who is not eligible
- Organizations that do not charge admission fees
- Zoos
- Aquaria
Eligible expenses
- Lost admission revenues linked to free and discounted access
- Increased operating costs related to participation, including salaries, utilities, insurance, security, maintenance, communications and marketing
Ineligible Costs and Activities
- Projects outside the June 19 to September 7, 2026 period
- Non-cash expenses
- Expenses incurred before written funding approval, at the applicant’s risk
Eligible geographic areas
- Provincial and territorial museums in Canada
Processing and Agreement
- Applications are first reviewed for eligibility
- Eligible applications are then assessed against the program criteria
- A funding decision is issued, and decisions on eligibility and funding amounts are final
- Applicants are acknowledged within two weeks of receipt
- A decision is expected within eight weeks after the deadline
Additional information
- Applicants are contacted by their province or territory and invited to apply.
- Funding decisions are final.
- The initiative runs from June 19 to September 7, 2026.
- Recipients may need to report on visits and support visitor survey distribution.
Contacts
Frequently Asked Questions about the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 Program
What is the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026?
This program provides up to $1,000,000 to support provincial and territorial heritage organizations participating in the Canada Strong Pass Initiative. It covers free and discounted in-person admission for children and youth, as well as promotion using the department’s materials.
How much funding can be received?
Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 Funds up to 15% of admissible expenses, capped at $1,000,000 per project.
Who is eligible for the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 program?
To be eligible for the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 program, you must:
Non-profit heritage organization
Provincial or territorial authority
Reported admission revenues
What expenses are eligible under Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026?
Provide in-person free admission for children under 18
Provide a 50% admission discount for youth aged 18 to 24
Promote the Canada Strong Pass using the department’s visual materials
Support visitor survey distribution during the initiative period
Who can I contact for more information about the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026?
You can contact Canadian Heritage by email at map-pam@pch.gc.ca or by phone at 1-866-811-0055.
Where is the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 available?
The Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 program is available across Canada.
Is the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 a grant, loan, or tax credit?
Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 is a Grant and Funding