Closed
Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026
Funding for museum access and visitor support
Last Update: May 29, 2026
Funding available
$ 1,000,000
Timeline
- Receipt of requests is now closed
Location
Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Northwest Territories, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon, Canada
Overview
This program provides up to $1,000,000 to support provincial and territorial heritage organizations participating in the Canada Strong Pass Initiative. It covers free and discounted in-person admission for children and youth, as well as promotion using the department’s materials.
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Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase social or community impact
- Enhance an existing program
- Increase production or service capacity
Eligible Funding
- Maximum amount : 1,000,000 $
- Up to 15% of project cost
Timeline
- Receipt of requests is now closed
Eligible candidates
Eligible Industries
- Information and cultural industries
- Educational services
- Arts, entertainment and recreation
Location
- Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Northwest Territories, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
Legal structures
- All legal structures
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Provide in-person free admission for children under 18
- Provide a 50% admission discount for youth aged 18 to 24
- Promote the Canada Strong Pass using the department’s visual materials
- Support visitor survey distribution during the initiative period
Documents Needed
- Proof of legal status
- Direct deposit enrollment information
- Complete application form
Eligibility
Who is eligible?
- Non-profit heritage organizations under provincial or territorial authority
- Museums, public art galleries, science centres, historic sites and botanical gardens
Who is not eligible
- Organizations that do not charge admission fees
- Zoos
- Aquaria
Eligible expenses
- Lost admission revenues linked to free and discounted access
- Increased operating costs related to participation, including salaries, utilities, insurance, security, maintenance, communications and marketing
Ineligible Costs and Activities
- Projects outside the June 19 to September 7, 2026 period
- Non-cash expenses
- Expenses incurred before written funding approval, at the applicant’s risk
Eligible geographic areas
- Provincial and territorial museums in Canada
Processing and Agreement
- Applications are first reviewed for eligibility
- Eligible applications are then assessed against the program criteria
- A funding decision is issued, and decisions on eligibility and funding amounts are final
- Applicants are acknowledged within two weeks of receipt
- A decision is expected within eight weeks after the deadline
Additional information
- Applicants are contacted by their province or territory and invited to apply.
- Funding decisions are final.
- The initiative runs from June 19 to September 7, 2026.
- Recipients may need to report on visits and support visitor survey distribution.
Contacts
Frequently Asked Questions about the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 Program
Here are answers to the most common questions about the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026?
This program provides up to $1,000,000 to support provincial and territorial heritage organizations participating in the Canada Strong Pass Initiative. It covers free and discounted in-person admission for children and youth, as well as promotion using the department’s materials.
How much funding can be received?
Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 Funds up to 15% of admissible expenses, capped at $1,000,000 per project.
Who is eligible for the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 program?
To be eligible for the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 program, you must:
Non-profit heritage organization
Provincial or territorial authority
Reported admission revenues
What expenses are eligible under Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026?
Provide in-person free admission for children under 18
Provide a 50% admission discount for youth aged 18 to 24
Promote the Canada Strong Pass using the department’s visual materials
Support visitor survey distribution during the initiative period
Who can I contact for more information about the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026?
You can contact Canadian Heritage (PCH) by email at map-pam@pch.gc.ca or by phone at 1-866-811-0055.
Where is the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 available?
The Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 program is available the province of Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Northwest Territories, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon.
Is the Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 a grant, loan, or tax credit?
Museums Assistance Program — Canada Strong Pass Initiative — Summer 2026 is a Grant and Funding