Open
Marketing Initiatives Program
Funding for new regional marketing campaigns
Last Update: May 26, 2026
Funding available
$ 20,000
Timeline
- Closing date : July 31, 2026
Location
British Columbia, Canada
Overview
Funding of up to $20,000 is available, covering up to 50% of eligible project costs. This program supports new marketing campaigns or projects that promote economic vitality and diversification in Northern Development’s service region.
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Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop an online presence
- Access new markets
- Launch or market a product/service
Eligible Funding
- Maximum amount : 20,000 $
- Up to 50% of project cost
Timeline
- Closing date : July 31, 2026
Eligible candidates
Eligible Industries
- All industries
Location
- British Columbia
Legal structures
- Non-profit
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- All industries
Target groups
- All the groups
Revenue structures
- All structures
Scope
- All dimensions
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- New marketing campaigns for communities or regions
- Business, investment, resident, or visitor attraction initiatives
- Branding, web-based, social media, print, and signage campaigns
Documents Needed
- Completed application form
- Detailed project budget
- Supporting quotes
- Resolution of support from the appropriate government body
- Certificate of incorporation, if applicable
Official resources
Eligibility
Who is eligible?
- Local governments
- Registered First Nations governments
- Registered not-for-profit organizations
Eligible expenses
- Graphic design and web design
- Marketing content, brand development, and copywriting
- Photography, filming, and print or advertising costs
- Signage, translation, and media buying
- Trade show exhibit design and production
Ineligible Costs and Activities
- GST and, for approvals before 2019, PST
- Costs incurred before signing the agreement
- Ongoing marketing maintenance, operational costs, and staff wages
- Meetings, conferences, trade shows, travel, hospitality, and giveaways
- Equipment purchases, project overruns, postage, phone, office rent, and in-house printing
Eligible geographic areas
- Northern Development Initiative Trust service region
Selection criteria
- Positive economic impact for the local area
- Reach beyond the local area and target wider markets
- Specific and measurable outcomes
- Collaboration between communities or groups
- Direct First Nations participation and regional benefits
How to apply
- Step 1: Review the program guide and application requirements
- Check the program documents and confirm the project fits the program.
- Prepare the required supporting information and attachments.
- Step 2: Complete the online application
- Select the program in the online application system.
- Enter project details, budget information, and funding sources.
- Upload supporting documents and required resolutions of support.
- Step 3: Submit electronically
- Submit the completed application and all supplementary materials through the online application system.
- Ensure the application is complete before submitting.
Processing and Agreement
- Applications are reviewed on a tri-annual basis.
- Only complete applications that meet program requirements are processed.
- Successful applicants must sign the funding agreement before funding is released.
- Projects are verified after completion before final funding is released.
- Reporting on measurable outcomes is required about one year after project completion.
Additional information
- Applications are reviewed on a tri-annual basis.
- The program will be retired after the July 31, 2026 intake.
- For festivals and events, applications must be submitted at least six weeks before the activity.
Frequently Asked Questions about the Marketing Initiatives Program Program
What is the Marketing Initiatives Program?
Funding of up to $20,000 is available, covering up to 50% of eligible project costs. This program supports new marketing campaigns or projects that promote economic vitality and diversification in Northern Development’s service region.
How much funding can be received?
Marketing Initiatives Program Funds up to 50% of admissible expenses, capped at $20,000 per project.
Who is eligible for the Marketing Initiatives Program program?
To be eligible for the Marketing Initiatives Program program, you must:
New marketing initiative
Located in the service region
Supports economic vitality
What expenses are eligible under Marketing Initiatives Program?
New marketing campaigns for communities or regions
Business, investment, resident, or visitor attraction initiatives
Branding, web-based, social media, print, and signage campaigns
Who can I contact for more information about the Marketing Initiatives Program?
You can contact Northern Development Initiative Trust (NDIT).
Where is the Marketing Initiatives Program available?
The Marketing Initiatives Program program is available the province of British Columbia.
Is the Marketing Initiatives Program a grant, loan, or tax credit?
Marketing Initiatives Program is a Grant and Funding