Closed
Marketing Initiative Program
Funding support for innovative regional marketing initiatives
Last Update: March 4, 2026
Funding available
$ 20,000
Timeline
- Receipt of requests is now closed
Location
British Columbia, Canada
Overview
The Marketing Initiative Program offers up to $20,000 in grant funding to support new marketing campaigns or projects that promote economic vitality and diversification within a community or region. Eligible activities include business attraction, branding development, social media campaigns, investment and resident recruitment, and various marketing tactics distinct from ongoing initiatives.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase social or community impact
- Develop an online presence
- Access new markets
Eligible Funding
- Maximum amount : 20,000 $
- Up to 50% of project cost
Timeline
- Receipt of requests is now closed
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Other services (except public administration)
- Public administration
Location
- British Columbia
Legal structures
- Non-profit
- Public or Parapublic institution
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
Non-profit candidates
Sector of operation
- All industries
Target groups
- All the groups
Revenue structures
- All structures
Scope
- All dimensions
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Launching new business attraction campaigns targeting outside investors or enterprises.
- Implementing initiatives to attract new residents to the community or region.
- Developing projects aimed at bringing more visitors to the area.
- Creating new investment attraction strategies to diversify local or regional economies.
Eligibility
Who is eligible?
- Local governments located within Northern Development’s service region
- Registered First Nations bands within Northern Development’s service region
- Registered non-profit organizations within Northern Development’s service region
Who is not eligible
- Companies or organizations located outside Northern Development’s service region.
- Private sector businesses (only local governments, registered First Nations bands, and registered non-profit organizations are eligible).
Eligible expenses
- Graphic design
- Web design and development
- Marketing content development
- Brand development
- Filming and film production
- Photography
- Design and production of trade show exhibits
- Printing costs
- Advertising costs
- Signage
- Translation of marketing material
- Copy writing and media buying
- PST (Provincial Sales Tax)
Eligible geographic areas
- Organizations located within Northern Development’s service region.
Additional information
- Reporting on measurable outcomes is required both at project completion and approximately one year after the project ends.
- Projects will only be evaluated if all required documentation, including supplementary materials, is submitted through the Online Application System.
- Applications received after the intake deadline will be automatically moved to the next funding cycle for consideration.
- The project must be distinct from regular or annual marketing initiatives to qualify for funding.
Contacts
Frequently Asked Questions about the Marketing Initiative Program Program
Here are answers to the most common questions about the Marketing Initiative Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Marketing Initiative Program?
The Marketing Initiative Program offers up to $20,000 in grant funding to support new marketing campaigns or projects that promote economic vitality and diversification within a community or region. Eligible activities include business attraction, branding development, social media campaigns, investment and resident recruitment, and various marketing tactics distinct from ongoing initiatives.
How much funding can be received?
Marketing Initiative Program Funds up to 50% of admissible expenses, capped at $20,000 per project.
Who is eligible for the Marketing Initiative Program program?
To be eligible for the Marketing Initiative Program program, you must:
Must be located within Northern Development's service region.
Must be a local government, registered First Nations band, or registered non-profit organization.
What expenses are eligible under Marketing Initiative Program?
Launching new business attraction campaigns targeting outside investors or enterprises.
Implementing initiatives to attract new residents to the community or region.
Developing projects aimed at bringing more visitors to the area.
Creating new investment attraction strategies to diversify local or regional economies.
Who can I contact for more information about the Marketing Initiative Program?
You can contact Northern Development Initiative Trust (NDIT) by email at info@northerndevelopment.bc.ca or by phone at 250-561-2525.
Where is the Marketing Initiative Program available?
The Marketing Initiative Program program is available the province of British Columbia.
Is the Marketing Initiative Program a grant, loan, or tax credit?
Marketing Initiative Program is a Grant and Funding