Marketing Initiative Program

• Grant funding of up to $20,000 per project.
• Funding coverage up to a maximum of 50% of the eligible project budget.

• The applicant must be located within Northern Development’s service region.
• The applicant must be a local government, a registered First Nations band, or a registered non-profit organization.
• The project must be a new marketing initiative distinct from existing or recurring marketing activities.
• The application must include a resolution of support from the appropriate local, municipal, regional, or First Nations government authority.
• The project must clearly demonstrate measurable economic benefits for the community or region.

Who is eligible?

• Local governments located within Northern Development’s service region
• Registered First Nations bands within Northern Development’s service region
• Registered non-profit organizations within Northern Development’s service region

Who is not eligible

• Companies or organizations located outside Northern Development’s service region.
• Private sector businesses (only local governments, registered First Nations bands, and registered non-profit organizations are eligible).

Eligible expenses

• Graphic design
• Web design and development
• Marketing content development
• Brand development
• Filming and film production
• Photography
• Design and production of trade show exhibits
• Printing costs
• Advertising costs
• Signage
• Translation of marketing material
• Copy writing and media buying
• PST (Provincial Sales Tax)

Eligible geographic areas

• Organizations located within Northern Development’s service region.

• Demonstrated potential to deliver a positive economic impact for the local area.
• Ability to target markets beyond the local community.
• Provision of clear, specific, and measurable outcomes for the project.
• Alignment with Northern Development’s strategic priorities (e.g., collaboration between communities, First Nations participation, broad regional benefits).
• Submission of a project that is distinct from regular/annual marketing activities and complementary to an existing marketing plan.

• Reporting on measurable outcomes is required both at project completion and approximately one year after the project ends.
• Projects will only be evaluated if all required documentation, including supplementary materials, is submitted through the Online Application System.
• Applications received after the intake deadline will be automatically moved to the next funding cycle for consideration.
• The project must be distinct from regular or annual marketing initiatives to qualify for funding.