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Market Opportunities and Diversification Program - Nova Scotia - Canada
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Market Opportunities and Diversification Program

Funding for agricultural market expansion
Last Update: April 9, 2026
Funding available
$ 20,000
Timeline
  • Open Date : April 1, 2026
  • Closing date : May 31, 2026
Location
Nova Scotia, Canada

Overview

This program provides up to $20,000 to support market development and diversification for eligible agricultural businesses in Nova Scotia. It covers international market studies, digital marketing, and international trade event-related activities.
/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase performance through digital transformation
  • Develop strategic partnerships
  • Develop an online presence
Eligible Funding
  • Maximum amount : 20,000 $
  • Up to 50% of project cost
Timeline
  • Open Date : April 1, 2026
  • Closing date : May 31, 2026

Eligible candidates

Eligible Industries
  • Agriculture, forestry, fishing and hunting
Location
  • Nova Scotia
Legal structures
  • Non-profit
  • Public or Parapublic institution
  • For-profit business
Annual revenue
  • $ 30,000 minimum revenue
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Rural or Northern Residents
  • Canadians
Non-profit candidates
Sector of operation
  • Business Associations
  • Not Elsewhere Classified
Target groups
  • Indigenous peoples
  • Rural / Remote communities
  • Business owners / entrepreneurs
Revenue structures
  • All structures
Scope
  • Provincial
  • International

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • International market studies to assess demand in new export markets
  • Digital marketing activities for local and international markets
  • International trade event participation and product sample shipping

Documents Needed

  • Completed application form
  • Supporting project quotes
  • Program Funding Registration form, if required
  • Proof of income
  • Proof of local ingredient purchases

Eligibility

Who is eligible?

  • Farms
  • Mi'kmaq conducting farming activities in Mi'kmaw communities
  • Agri-businesses
  • Agricultural industry associations

Eligible expenses

  • In-market research, planning, and study preparation for new export markets
  • Website development, website updates, e-commerce, and digital marketing
  • Graphic design for labels, packaging, and marketing materials
  • Product photography and video
  • Consolidated product sample shipping for international trade events

Ineligible Costs and Activities

  • Travel expenses
  • Administrative and general overhead
  • Ongoing software licensing fees
  • Standard software purchases
  • Operating expenses and existing staff wages
  • Printing, packaging costs, and HST

Eligible geographic areas

  • Nova Scotia

Processing and Agreement

  • Complete applications are reviewed by the Department of Agriculture as they are received.
  • If approved, applicants receive a Letter of Agreement outlining the funding and terms.
  • The Letter of Agreement must be reviewed, signed, and returned within 30 days.
  • After the signed agreement is received, a claim form is sent to the applicant.
  • Claims must be supported by invoices and proof of payment before submission.

Additional information

  • Applicants may submit only one application per year.
  • Quotes are required with the application.
  • New applicants since 2023 must complete the Program Funding Registration form.
  • Approved applicants receive a Letter of Agreement and must sign and return it within 30 days.

Documents and links

Market Opportunities and Diversification Program

Contacts

Frequently Asked Questions about the Market Opportunities and Diversification Program Program

Here are answers to the most common questions about the Market Opportunities and Diversification Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Market Opportunities and Diversification Program?

This program provides up to $20,000 to support market development and diversification for eligible agricultural businesses in Nova Scotia. It covers international market studies, digital marketing, and international trade event-related activities.

How much funding can be received?

Market Opportunities and Diversification Program Funds up to 50% of admissible expenses, capped at $20,000 per project.

What is the deadline to apply?

The application deadline for this grant program is **May 31, 2026**. Applicants must submit their complete application before this date to be considered for funding.

Who is eligible for the Market Opportunities and Diversification Program program?

To be eligible for the Market Opportunities and Diversification Program program, you must: Farm, agri-business, or industry association Must meet income requirements Association must be not-for-profit

What expenses are eligible under Market Opportunities and Diversification Program?

International market studies to assess demand in new export markets Digital marketing activities for local and international markets International trade event participation and product sample shipping

Who can I contact for more information about the Market Opportunities and Diversification Program?

You can contact Government of Nova Scotia by email at prm@novascotia.ca or by phone at 902-893-6377.

Where is the Market Opportunities and Diversification Program available?

The Market Opportunities and Diversification Program program is available the province of Nova Scotia.