Closed
Last Update: June 10, 2026
Funding available
$ 10,000 - $ 50,000
Timeline
- Open Date : November 17, 2025
- Closing date : November 30, 2025
Location
British Columbia, Canada
Overview
The Go-To-Market Microgrant provides up to $50,000 in non-repayable funding to help B.C.-based companies accelerate early sales and marketing growth. It supports marketing, sales enablement, market development, export readiness, legal commercialization costs, and IP protection activities.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Attract or retain talent
- Develop an online presence
Eligible Funding
- Maximum amount : 50,000 $
- Minimum amount : 10,000 $
- Up to 75% of project cost
Timeline
- Open Date : November 17, 2025
- Closing date : November 30, 2025
Eligible candidates
Eligible Industries
- All industries
Location
- British Columbia
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- 2SLGBTQI+
- Startups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Early sales and marketing activities to reach first customers.
- Go-to-market launch campaigns and brand awareness initiatives.
- Customer validation, pilot demonstrations, and market entry preparation.
- Channel development, export readiness, and market expansion activities.
- IP and commercialization support tied to market launch.
Documents Needed
- Online application form
- Project budget and timeline
- Customer or investor pitch deck
- IP strategy summary
- Supporting quote for subcontracted or third-party services, if applicable
Eligibility
Who is eligible?
- For-profit companies headquartered in British Columbia.
- Companies incorporated and in good standing in B.C. or federally.
- Startups and SMEs with a product or service in market or ready to sell.
Who is not eligible
- Non-profit organizations and non-commercial entities.
- Companies without a B.C. head office.
- Businesses that are not incorporated or not in good standing.
Eligible expenses
- Marketing and communications costs, including staff salaries, advertising, digital campaigns, and marketing tools.
- Sales enablement costs, including sales staff or consultant salaries and sales management tools.
- Market development costs such as customer validation, market research, channel development, and export readiness.
- Legal and commercialization-related costs, including contract development and review, and IP protection or trademark and patent filings.
- Consulting, localization, and launch campaign costs related to go-to-market activities.
Ineligible Costs and Activities
- Retrospective costs incurred before approval.
- Ongoing activities and expenses not tied to the project.
- Capital equipment purchases.
- R&D, product development, or manufacturing.
- Office rent, depreciation, internal overhead, and in-kind contributions.
Eligible geographic areas
- British Columbia
Processing and Agreement
- Applications are reviewed and adjudicated after submission.
- Decisions are shared with applicants by email or through the application process.
- Approved companies enter into a funding agreement with Innovate BC.
- Reimbursements are issued after eligible expenses are paid and documented.
- A final report must be submitted after the project is completed.
Additional information
- Approved companies enter into a funding agreement with Innovate BC.
- Reimbursements are made after paid invoices and proof of payment are submitted.
- A final report is required within 30 days of project completion.
- If activities are not listed, they may be assessed on a case-by-case basis.
Contacts
Frequently Asked Questions about the Go-To-Market Microgrant Program
What is the Go-To-Market Microgrant?
The Go-To-Market Microgrant provides up to $50,000 in non-repayable funding to help B.C.-based companies accelerate early sales and marketing growth. It supports marketing, sales enablement, market development, export readiness, legal commercialization costs, and IP protection activities.
How much funding can be received?
Go-To-Market Microgrant Funds up to 75% of admissible expenses, capped at $50,000 per project.
What is the deadline to apply?
The application deadline for this grant program was November 30, 2025.
Who is eligible for the Go-To-Market Microgrant program?
To be eligible for the Go-To-Market Microgrant program, you must:
For-profit company in B.C.
Product or service ready to sell
Clear market opportunity
What expenses are eligible under Go-To-Market Microgrant?
Early sales and marketing activities to reach first customers.
Go-to-market launch campaigns and brand awareness initiatives.
Customer validation, pilot demonstrations, and market entry preparation.
Channel development, export readiness, and market expansion activities.
IP and commercialization support tied to market launch.
Who can I contact for more information about the Go-To-Market Microgrant?
You can contact Innovate BC by email at Microgrant@innovatebc.ca or by phone at none.
Where is the Go-To-Market Microgrant available?
The Go-To-Market Microgrant program is available the province of British Columbia.