Open
Source verified October 1, 2026
Industry Promotion Initiatives Program
Support for national audiovisual activities
Funding available
Varies by project
Deadline
February 17, 2027
Opened June 2, 2026
Location
Canada
Overview
Telefilm Canada's Industry Promotion Initiatives Program supports Canadian companies active in audiovisual media. It supports award ceremonies, alternative broadcast networks, conferences and other national promotional initiatives.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase social or community impact
- Reach a new target audience
- Raise awareness or mobilize a population
Eligible Funding
- Varies by project
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- All legal structures
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Next Steps
1
Determine your project
2
Validate your eligibility
Availability timeline
2026
Periods: 2
Activities funded
- National film and television awards ceremonies.
- Alternative broadcast networks.
- Conferences or conventions for the audiovisual industry.
- Other national promotional initiatives aimed at promoting the Canadian audiovisual industry.
Official resources
Eligibility
Who is eligible?
- Canadian-controlled companies.
- Companies with their head office in Canada.
- Companies that operate in the film, television, or digital media sectors.
Eligible expenses
- Programming: staff salaries and benefits, consultant or programmer fees or remuneration, screening or licensing fees, travel and accommodation, honoraria or fees for invited talent and/or speakers.
- Communications and promotion: staff salaries and benefits, advertising, Internet and bandwidth enhancements, translation or proofreading of promotional material, consultant fees, promotional material, digital and social media, website management and redesign.
- Production: staff salaries and benefits, freelancers, contract labor, technical crew and other consultants, permits, venue, equipment and vehicle rentals, networking activities, prizes and awards, catering or food services, insurance, waste management, source reduction and reuse, translators, video description, ASL and LSQ interpreters, and other accessibility-related expenses.
- Administration: direct and reasonable costs related to the activity's administrative expenses, including rent, staff salaries, equipment rental and other maintenance costs, when they are prorated and directly related to the funded activity.
Ineligible Costs and Activities
- Activities focused on career development, mentoring, professional development or skills building.
- Activities that take place only during the dates of a film festival, are organized by the same organization as the festival, and for which the festival received funding under the listed festival programs.
- The purchase of goods or equipment.
- Depreciation expenses.
- Activities that are at the research or development stage.
Eligible geographic areas
- Canada
Selection criteria
- The scope, depth and relevance of the information provided in the application.
- The quality and reach of the activity, including the team's expertise, regional, national or international impact, and confirmed partnerships.
- Alignment with the Program's objectives and demonstrated promotion of Canadian content and talent.
- The applicant's ability to carry out the proposed activity, as well as its track record of meeting contractual obligations, including submitting reports on time.
- The portfolio must be fair and balanced in terms of regional representation and diversity of voices; Telefilm may also prioritize in-person or hybrid formats, jury-based ceremonies, initiatives focused on the Canadian film industry, and activities highlighting works by underrepresented creators, while assessing the feasibility of allocating up to one third to activities in French.
How to apply
- Submit the application during the Program's open period.
- Submit the application at least three months before the activity start date.
- Submit the application online through Dialogue.
- Attach the documents identified in the list of required documents.
- Submit a separate application for each activity.
Processing and Agreement
- Applications are assessed according to the scope, depth and relevance of the information provided in the application.
- Telefilm's financial contribution is determined based on available funds and the criteria applicable to each type of activity.
- Funding remains conditional on continued compliance with eligibility and assessment criteria, as well as the availability of funds.
- Telefilm may reduce its funding after reviewing the final cost reports submitted by applicants.
Additional information
- Acceptance of and compliance with Telefilm's Code of Conduct for Business Partners are mandatory for all applicants.
- Information provided, obtained, created or communicated in connection with the application is subject to the Access to Information Act and the Privacy Act.
- Telefilm reserves the right to amend its guidelines and application forms as needed.
- Official deadline discrepancy (checked October 1, 2026): the French page and calendar show February 17, 2027 at 11:59 p.m. EST, while the English page shows February 16. Confirm with Telefilm and plan to submit by February 16. Applications opened June 2, 2026, subject to available funds.
Contacts
Frequently Asked Questions about the Industry Promotion Initiatives Program Program
What is the Industry Promotion Initiatives Program?
Telefilm Canada's Industry Promotion Initiatives Program supports Canadian companies active in audiovisual media. It supports award ceremonies, alternative broadcast networks, conferences and other national promotional initiatives.
What is the deadline to apply?
The application deadline for this grant program is February 17, 2027. Applicants must submit their complete application before this date to be considered for funding.
Who is eligible for the Industry Promotion Initiatives Program program?
To be eligible for the Industry Promotion Initiatives Program program, you must:
The company must be Canadian-controlled.
It must have its head office in Canada.
It must operate in the film, television, or digital media sectors.
What expenses are eligible under Industry Promotion Initiatives Program?
National film and television awards ceremonies.
Alternative broadcast networks.
Conferences or conventions for the audiovisual industry.
Other national promotional initiatives aimed at promoting the Canadian audiovisual industry.
Who can I contact for more information about the Industry Promotion Initiatives Program?
You can contact Telefilm Canada by email at coordination@telefilm.ca or by phone at 438-806-4865.
Where is the Industry Promotion Initiatives Program available?
The Industry Promotion Initiatives Program program is available across Canada.
Is the Industry Promotion Initiatives Program a grant, loan, or tax credit?
Industry Promotion Initiatives Program is a Grant and Funding