Open
Source verified October 14, 2026
Commercialization Support
Support for B2B tourism marketing
Offered by
Funding available
$ 5,000
Deadline
Unspecified
Location
Canada
Who can apply
Receptive and tour operator members of ARF-Québec at Silver or Gold level.
See full eligibility
Overview
Marketing support assists the ARF-Québec receptive and tour operator members at Silver or Gold level in promoting the Quebec destination outside Quebec. The program reimburses 50 % eligible expenses, up to 5 000 $ + GST and QST per action, for familiarization tours, trade missions, training sessions or webinars, and professional tourism trade shows.
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Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Access new markets
- Launch or market a product/service
Eligible Funding
- Maximum amount : 5,000 $
- Up to 50% of project cost
Funds Providers
Eligible candidates
Eligible Industries
- All industries
Location
- Canada
Legal structures
- All legal structures
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Next Steps
1
Determine your project
2
Validate your eligibility
Availability timeline
2026
Periods: 1
Activities funded
- Familiarization tours.
- Trade missions.
- Training sessions and webinars offered to tour operator or travel agency clients.
- Participation in professional tourism trade shows outside Quebec.
Documents Needed
- Application form provided in the appendix 1 of the Applicant Guide.
- Expense report with supporting invoices.
- Copy of the presentation for training sessions and webinars.
Eligibility
Who is eligible?
- Receptive and tour operator members of ARF-Québec at Silver or Gold level.
Eligible expenses
- Eligible travel expenses for familiarization tours, trade missions, and trade shows.
- Registration fees for a professional tourism trade show outside Quebec.
- Booth or space rental fees for a trade show, only if they are mandatory to participate in the show.
- Development of training materials for tour operators and the sales network.
- For familiarization tours: ground transportation in Quebec, visits and attractions, guide-accompanist services, meals, and eligible accommodation.
Ineligible Costs and Activities
- B2C activities aimed directly at travelers or consumers.
- Participation in consumer or mixed B2B and B2C trade fairs and tourism shows.
- B2M activities.
- Business actions related to advertising, the development of marketing tools, or content production.
- For trade shows: booth or space rental fees if they are not mandatory, catalog costs, and documentation production costs.
Eligible geographic areas
- Priority markets and markets under development: Canada outside Quebec, the United States, Germany, France, and the United Kingdom.
- Other target markets: Belgium, French-speaking Switzerland, and Mexico.
Selection criteria
- Priority is granted according to application order, on a first come, first served basis.
- Requests targeting a country not included in the list of target markets are evaluated by the Alliance, which reserves the right to accept or reject the project.
- Activities deemed appropriate must be supported by a demonstration of the project's relevance.
- Eligible trade shows are reviewed on a case-by-case basis according to the justifications presented.
How to apply
- Complete the application form provided in the appendix 1 of the Applicant Guide.
- Send the form to Nathalie St-Jacques by email at n.stjacques@arfquebec.com before the communicated submission deadline.
Processing and Agreement
- ARF-Québec reviews the application within 10 business days.
- ARF-Québec may request any missing information or documents and validate the project with service partners as needed.
- The approval or rejection decision is communicated in writing.
- The project report is required no later than 60 days after the project's planned end date and must include the required documents, including the expense report with supporting invoices.
- After the project, the applicant invoices ARF-Québec according to the approved amount, then ARF-Québec invoices the applicable management fees of 15 %.
Contacts
Frequently Asked Questions about the Commercialization Support Program
What is the Commercialization Support?
Marketing support assists the ARF-Québec receptive and tour operator members at Silver or Gold level in promoting the Quebec destination outside Quebec. The program reimburses 50 % eligible expenses, up to 5 000 $ + GST and QST per action, for familiarization tours, trade missions, training sessions or webinars, and professional tourism trade shows.
How much funding can be received?
Commercialization Support Funds up to 50% of admissible expenses, capped at $5,000 per project.
Who is eligible for the Commercialization Support program?
To be eligible for the Commercialization Support program, you must:
Be a receptive or tour operator member of ARF-Québec at Silver or Gold level.
Submit a B2B marketing project.
What expenses are eligible under Commercialization Support?
Familiarization tours.
Trade missions.
Training sessions and webinars offered to tour operator or travel agency clients.
Participation in professional tourism trade shows outside Quebec.
Who can I contact for more information about the Commercialization Support?
You can contact ARF-Québec (ARF) by email at n.stjacques@arfquebec.com or by phone at 418-522-0976, poste 5.
Where is the Commercialization Support available?
The Commercialization Support program is available across Canada.
Is the Commercialization Support a grant, loan, or tax credit?
Commercialization Support is a Grant and Funding