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Audience Development Funding - Alberta - Canada
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Audience Development Funding

Support for arts audience research and engagement
Rozsa Foundation
Last Update: March 4, 2026
Funding available
$ 15,000
Timeline
  • Closing date : January 23, 2026
Location
Alberta, Canada

Overview

This program provides up to $15,000 to help arts organizations engage and grow audiences. Funding supports audience research and the design and testing of new audience engagement strategies.
/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase social or community impact
  • Develop an online presence
  • Raise awareness or mobilize a population
Eligible Funding
  • Maximum amount : 15,000 $
Timeline
  • Closing date : January 23, 2026

Eligible candidates

Eligible Industries
  • Arts, entertainment and recreation
Location
  • Alberta
Legal structures
  • Non-profit
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • All groups
Non-profit candidates
Sector of operation
  • Culture and Arts
Target groups
  • General public
Revenue structures
  • All structures
Scope
  • Regional
  • Provincial

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • Audience research, analysis, and segmentation to understand current audiences and how to reach them.
  • Designing and testing new audience engagement strategies to attract or regain identified audience segments.

Eligibility

Who is eligible?

  • Arts organizations operating in Southern Alberta’s Treaty 7 region.
  • Provincial arts organizations in Alberta whose initiatives directly benefit the Calgary arts community.

Eligible expenses

  • Fees to hire experts to conduct audience research, analysis, and segmentation.

Eligible geographic areas

  • Treaty 7 region of Southern Alberta (including Calgary and surrounding area).
  • Eligible communities include Banff, Canmore, Drumheller, Medicine Hat, Lethbridge, Red Deer, and others within the region.
  • Province of Alberta (for provincial organizations whose initiatives directly benefit the Calgary arts community).

Processing and Agreement

  • Funding decisions are typically made within six weeks of the application deadline.

Additional information

  • Applicants are encouraged to book a conversation at least four weeks before the deadline to confirm fit and eligibility.
  • Funding decisions are typically made within six weeks after the application deadline.
  • The program offers two distinct streams: Understanding Your Audience and Acquiring Your Audience.

Frequently Asked Questions about the Audience Development Funding Program

Here are answers to the most common questions about the Audience Development Funding. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Audience Development Funding?

This program provides up to $15,000 to help arts organizations engage and grow audiences. Funding supports audience research and the design and testing of new audience engagement strategies.

How much funding can be received?

Audience Development Funding Funds up to $15,000 of admissible expenses.

Who is eligible for the Audience Development Funding program?

To be eligible for the Audience Development Funding program, you must: Arts organization Audience research or engagement strategies Treaty 7 Southern Alberta or benefits Calgary arts community

What expenses are eligible under Audience Development Funding?

Audience research, analysis, and segmentation to understand current audiences and how to reach them. Designing and testing new audience engagement strategies to attract or regain identified audience segments.

Where is the Audience Development Funding available?

The Audience Development Funding program is available the province of Alberta.

Is the Audience Development Funding a grant, loan, or tax credit?

Audience Development Funding is a Grant and Funding

Who are the financial supporters of the Audience Development Funding?

Audience Development Funding is funded by Rozsa Foundation

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