Audience Development Funding

• The applicant must be an arts organization.
• The project must focus on audience engagement to increase attendance and strengthen audience relationships.
• For the Understanding Your Audience stream, the organization must not have undertaken recent audience analysis and segmentation.
• For the Acquiring Your Audience stream, the organization must have already completed work to understand its audience and be ready to test new strategies for specific audience segments.
• The organization must operate in the Treaty 7 region of Southern Alberta, or be a provincial Alberta organization whose initiative directly benefits the Calgary arts community.

Who is eligible?

• Arts organizations operating in Southern Alberta’s Treaty 7 region.
• Provincial arts organizations in Alberta whose initiatives directly benefit the Calgary arts community.

Who is not eligible

Eligible expenses

• Fees to hire experts to conduct audience research, analysis, and segmentation.

Ineligible Costs and Activities

Eligible geographic areas

• Treaty 7 region of Southern Alberta (including Calgary and surrounding area).
• Eligible communities include Banff, Canmore, Drumheller, Medicine Hat, Lethbridge, Red Deer, and others within the region.
• Province of Alberta (for provincial organizations whose initiatives directly benefit the Calgary arts community).

• Book a conversation with the funder to confirm organizational and project eligibility.
• Schedule the conversation at least four weeks before the deadline you plan to apply for.

• Funding decisions are typically made within six weeks of the application deadline.

• Applicants are encouraged to book a conversation at least four weeks before the deadline to confirm fit and eligibility.
• Funding decisions are typically made within six weeks after the application deadline.
• The program offers two distinct streams: Understanding Your Audience and Acquiring Your Audience.