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Ad Grants

Q: Who is eligible for the Ad Grants program?

To be eligible for the Ad Grants program, you must: Accredited nonprofit with tax documentation LinkedIn Company Page active for 6+ months Mission aligned with stated priority areas

Q: Where is the Ad Grants available?

The Ad Grants program is available across Canada.

Last Update: March 4, 2026

Canada

Free LinkedIn ad credits for nonprofit outreach

Grant and Funding

Expert Advice

Processing And Agreement

Other info

Overview

This program provides free LinkedIn ad credits, with amounts varying by application criteria. It supports large-scale advertising initiatives such as awareness campaigns, recruiting participants or volunteers, hiring, and attracting corporate partners.

At a glance

Funding available

Financing goals

Increasing community impact

Develop strategic partnerships

Develop an online presence

Eligible Funding

No Condition

Timeline

Closing date : July 11, 2025

Eligible candidates

Eligible Industries

Other services (except public administration)

Location

Canada

Legal structures

Non-profit

Annual revenue

All revenue ranges

Organisation size

All organization sizes

Audience

All groups

Non-profit candidates

Sector of operation

Environment
Economic, Social and Community Development
Employment and Training
Diversity and Inclusion

Target groups

All the groups

Revenue structures

All structures

Scope

International

Activities funded

Building awareness or providing education about a priority issue through LinkedIn advertising
Recruiting program participants through LinkedIn advertising
Recruiting volunteers through LinkedIn advertising
Hiring talent through LinkedIn advertising
Attracting corporate partners through LinkedIn advertising

Examples of admissible projects:

$ 7,800

LinkedIn ads to recruit learners into barrier-free job training

$ 9,200

LinkedIn campaign to grow partners for an SME climate-action program

Documents Needed

Tax documentation confirming charitable (nonprofit) status

Eligibility

The applicant must be an accredited nonprofit organization with tax documentation confirming charitable status.
The organization must be directly focused on at least one priority area: economic opportunity for professionals overcoming barriers, diversity/equity/inclusion, or environmental sustainability.
The organization must have an active LinkedIn Company Page that has been live for at least 6 months.

Who is eligible?

Accredited nonprofit organizations focused on economic opportunity for professionals overcoming barriers
Accredited nonprofit organizations focused on diversity, equity, and inclusion
Accredited nonprofit organizations focused on environmental sustainability

Who is not eligible

Organizations supporting causes outside economic opportunity (as defined), diversity/equity/inclusion, or environmental sustainability

Eligible expenses

LinkedIn advertising (ad credits)

Ineligible Costs and Activities

Applications from organizations supporting causes outside the stated priority areas

Eligible geographic areas

Worldwide

Processing and Agreement

Applications are assessed during annual application periods.
Organizations are informed of selection decisions by September 8, 2025.

Additional information

Selected applicants are connected with a LinkedIn advertising expert for consultation and best practices.
Applications are offered during annual intake periods.
Selection decisions are communicated by September 8, 2025.

Apply to this program

Frequently Asked Questions about the Ad Grants Program

Here are answers to the most common questions about the Ad Grants. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.