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By Ryan Remati-Paquette
December 10, 2025

What Can PADAAR Measure 4021 Fund? Comprehensive Overview

PADAAR — Measure 4021 focuses on promoting regional products in Canada, specifically targeting the agri-food sector. This initiative is crucial for enhancing consumer awareness and supporting local economic growth. For comprehensive details about this funding program, refer to the complete program guide.

Overview of PADAAR Measure 4021

PADAAR Measure 4021 is designed to support projects that foster the promotion and consumption of regional agri-food products. The program aims to increase the market reach of Quebec's local products by engaging regional partners in collective promotional efforts. These efforts are intended to encourage consumers to prioritize Quebec products in their purchasing decisions.

Funding Scope and Coverage

Eligible Expenses

The program covers a wide range of expenses related to the promotion of regional products. Eligible costs typically include:

  • Marketing and Advertising: Expenses associated with creating and distributing promotional materials, such as brochures, posters, and digital content.

  • Event Costs: Funding for organizing events that promote regional products, including venue rentals, equipment, and logistics.

  • Consulting Fees: Payments for professional services aimed at developing promotional strategies or conducting market research.

  • Salaries and Wages: Compensation for staff directly involved in the promotional activities of the project.

For a detailed breakdown of eligible expenses, see the complete program guide.

Ineligible Expenses

While PADAAR Measure 4021 supports various promotional activities, certain expenses are not covered, such as:

  • Capital Expenditures: Purchases of long-term assets like machinery or buildings.

  • Routine Operational Costs: Day-to-day expenses unrelated to promotional activities.

  • Personal Expenses: Costs not directly tied to project objectives.

Understanding the distinction between eligible and ineligible expenses is crucial for successful funding applications.

Funding Amounts and Limits

PADAAR Measure 4021 provides significant financial assistance, though specific funding amounts can vary. Projects are typically funded up to a certain percentage of eligible costs. For precise funding limits and calculations, consult the complete program guide.

Examples of Funded Projects

Here are some examples of projects that might receive funding under PADAAR Measure 4021:

  • Regional Food Festivals: Events designed to showcase and celebrate local food products, engaging both consumers and producers.

  • Collaborative Marketing Campaigns: Joint initiatives by regional producers to boost visibility and sales of local products across various media platforms.

  • Consumer Education Programs: Workshops or seminars that educate consumers about the benefits and availability of local products.

Conclusion

PADAAR Measure 4021 is an excellent opportunity for organizations aiming to enhance the visibility and consumption of regional agri-food products. By understanding what expenses are eligible and planning accordingly, applicants can maximize their chances of securing funding. For full program details, always refer to the complete program guide.

About the author

Ryan Remati-Paquette - Canadian grants specialist

Ryan Remati-Paquette

Canadian grants specialist
Working at helloDarwin for some time now, I'm in charge of providing you with the information you need on government aid. Dedicated to helping companies in Quebec and Canada reach their full potential, I write on the helloDarwin blog about the various programs, allowances and funding available to enable organizations to make their digital transformation through access to federal and provincial support.

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