2018 Web Marketing Service Price Guide

Marketing is an essential element regarding the success of a company. Nowadays, it is important to cultivate your brand image, to develop your presence on the internet and to find creative ways to promote your services. Each of these tasks requires a certain expertise that is not available to all companies, specifically SMEs that prefer to focus their efforts on other priorities.

This is where web marketing service providers come in, be it agencies, freelancers or small marketing companies. These people can use their skills and knowledge to help the company with whom they are collaborating.

But how much should you expect to pay for web marketing services and other related services that can be useful for your company? In this article, we have gathered all the information we have about average prices for these tasks.

Here is our price guide for web marketing services and other B2B services

The cost for organic referencing (SEO)

Organic referencing is a major part of a web marketing strategy. When it is well done, referencing can help obtain long-term results. This expression encompasses several things, which include publishing blog articles and most of all, employing techniques that favour SEO (Search Engine Optimization). There are two main types of organic referencing, which are on-site referencing and off-site referencing. Here are the average prices to give you an idea of the budget you should plan for:

On-site referencing :

Content creation (writing a blog article):

Article written by a foreign content writer: $5 to $10 per article

Article written by a local freelance writer: between $50 and $100 per article

Article written and optimized by a web agency: between $150 and $300

To learn more about the price of SEO-optimized articles and detailed information about these prices, check out: What is the price of an SEO-optimized article?

Off-site referencing:

Backlinking strategy:

It is possible to buy a hundred backlinks for $10. However, beware of this type of deal, as there is no guaranteeing their quality and effectiveness.

The cost for paid referencing

Paid referencing is a web marketing strategy that aims to get quick results. It consists, among other things, in advertising on Google, Facebook and other search engines and social networks, in order to increase the company’s visibility. 

To establish an efficient method, it is important to know how to use paid referencing and where to spend your money. Therefore, it is highly recommended to hire a specialist for this task.

Campaign on Google Ads (AdWords)

You should aim for a minimum budget of $5 per day, aiming for between $20 and $100, even $200 to $1000 for a bigger company.

If you deal with professionals to manage your AdWords campaign, know that you will have to spend several hundreds of dollars. To this amount, you must add between 10% and 15% for management fees and to optimize your campaign over time.

Social media advertising

To get good reach, plan a budget of approximately $3 to $5 per day. With that, you will get a good amount of visibility that will convert into traffic on your website. If you work with an agency, be sure to add 10 to 25% in management fees and know that you will have to invest at least a few hundred dollars.

Full web referencing service by an agency:

This type of service generally starts at $100/month. If you wish to get a full service with an efficient paid and organic referencing strategy, you can expect to pay between $5 000 and $10 000 per month. For a bigger company, the amount can be much more significant.

The cost of an e-commerce website

An e-commerce website is used to sell products and services online. Nowadays, any company that wants to grow will have to offer this type of service. Such a website contains certain specificities that are different from other sites. Here are some of the average prices:

Please note: the following prices are for unilingual websites. To translate, add 50% to the price.

Small-scale e-commerce website (4 to 6 pages, max 100 products): between $5000 and $10 000

Midsize e-commerce website (11 to 20 pages, 100 to 500 products): between $11 000 and $30 000

Large-scale website: more than $30 000 (up to millions)

Costs for domain names and web hosting

Web hosting and domain names are two other important aspects that affect both the SEO and the website’s overall functioning. With this in mind, it is very important to make the right choices, as these decisions can have long-term impacts.

The average cost of web hosting:

VPS hosting: between $80 and $450 per month.

Shared hosting: between $5 and $10 per month.

Dedicated hosting: approximately $125 per month.

The cost to buy a domain name:

Buying a domain name should cost approximately 12$USD per year. For “prestigious” domain names, the initial price will be more expensive (they can even go up to thousands of dollars if it is extremely coveted) but the annual fees will still be of approximately $12 per year. Know that it is possible to save money if you buy a domain name for more than 1 year.

The cost to redesign a company’s branding

A company’s branding and image are more and more important nowadays, as we live in a world where people are exposed to a tremendous amount of information and advertising every day. To stand out, it is essential to think, to set goals and company values and to know how to renew oneself. 

Sometimes, it is necessary to resort to a full transformation of the company’s branding. This experience can be costly from the outset, but profitable in the long run.

For a small brand image transformation: $5 000 to $45 000

This includes changes to the brand’s identity, to the website, to the copywriting, to photos, to videos, etc.

For a medium-sized transformation: $30 000 to $90 000

This includes the aspects cited above, as well as a potential change of name, a new website, marketing strategies, customer research, etc.

For a large-scaled brand image transformation: $60 000 to $250 000

These prices include all the aspect mentioned above but as executed in a way that is much more elaborate.

For more information about the prices cited above: How much does it cost to redesign your company branding

How to calculate the amount to pay for a web marketing strategy?

In the end, calculating the price for a web marketing strategy involves several variables. This means that the amounts can vary from one extreme to another. The goal of this article is to give you a basic idea so that you can make choices that best suit you and that respect your budget, whilst delivering the intended results.  

This document will be updated on a regular basis, so we recommend that you place it in your favourites and check it frequently. Please note that the prices mentioned hereabove are only examples. When you have a web marketing project in mind, don’t forget to get several quotes so that you can compare prices and services.