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By Émile Audet
December 4, 2025

How to Apply to the Canada Pavilion Program: Complete Application Guide

The Canada Pavilion Program offers a unique opportunity for Canadian exporters to showcase their products at major international food trade shows. By participating, businesses can gain streamlined access to financial support and benefit from a customizable turn-key booth. Priority is given to small and medium-sized exporters, making it an ideal avenue for those new to market or first-time exhibitors. This guide provides a comprehensive walkthrough of the application process for the Canada Pavilion Program.

Overview of the Canada Pavilion Program

The Canada Pavilion Program is designed to facilitate Canadian exporters' participation in premier food and beverage events worldwide. With a focus on innovative products, the program supports businesses in accessing new markets through seven flagship trade shows. Administered under the Sustainable Canadian Agricultural Partnership, it simplifies access to financial support, enabling companies to leverage international exposure.

Eligibility Requirements

To be eligible for the Canada Pavilion Program, applicants must meet the following criteria:

  • Be a Canadian SME in the agriculture or agri-food sector

  • Focus on innovative or new-to-market products

  • Priority for first-time exhibitors

  • Must comply with the Sustainable Canadian Agricultural Partnership guidelines

Required Documents

Applicants should prepare the following documents:

  • Completed application form

  • Proof of Canadian business registration

  • Description of products to be showcased

  • Evidence of previous export experience (if applicable)

  • Financial statements for the past year

Step-by-Step Application Process

Step 1: Prepare Your Application

Gather all required documents and ensure they meet the program's guidelines.

Step 2: Submit Your Application

Applications must be submitted through the Agriculture and Food Trade Show Service portal. Ensure all sections are completed accurately.

Step 3: Await Confirmation

The program administrators will review applications for completeness and eligibility. Expect to receive confirmation within 4-6 weeks.

Application Timeline

Applications are accepted on a rolling basis. However, it is crucial to apply well ahead of the desired trade show date to secure participation.

Tips for a Successful Application

  • Highlight the innovative aspects of your products.

  • Ensure all documents are clear and complete.

  • Follow-up with program administrators for any clarification needed.

Common Mistakes to Avoid

  • Submitting incomplete applications

  • Missing deadlines for specific trade shows

  • Not providing clear evidence of eligibility

What Happens After You Apply

Once your application is approved, you will receive details on booth customization and financial support. If not approved, feedback will be provided for future applications.

Conclusion

The Canada Pavilion Program offers a valuable platform for Canadian exporters to expand their reach in international markets. By following this guide, you can navigate the application process with confidence and maximize your chances of success.

About the author

Émile Audet - Canadian grants specialist

Émile Audet

Canadian grants specialist
Working at helloDarwin for some time now, I'm in charge of providing you with the information you need on government aid. Dedicated to helping companies in Quebec and Canada reach their full potential, I write on the helloDarwin blog about the various programs, allowances and funding available to enable organizations to make their digital transformation through access to federal and provincial support.

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