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By Ryan Remati-Paquette
December 5, 2025

How to Apply to the Canada Pavilion Program: A Step-by-Step Guide

The Canada Pavilion Program is designed to simplify the participation of Canadian exporters in major international food trade shows, offering a significant opportunity for businesses to expand their global reach. The program provides streamlined financial support and customizable booths at key events, focusing on new market entrants and innovative products. Priority is given to small and medium-sized exporters.

For full eligibility details and the complete application process, consult the complete program guide.

Overview of the Canada Pavilion Program

The Canada Pavilion Program, a five-year initiative under the Sustainable Canadian Agricultural Partnership, supports Canadian companies in showcasing their products at world-renowned food and beverage events. This program is a gateway to new markets, offering financial assistance and a turn-key booth experience to enhance visibility and networking opportunities.

Eligibility Requirements

To apply, businesses must meet specific criteria. These typically include being a Canadian-owned business, primarily engaged in the export of food and beverage products. New-to-market companies and those with innovative offerings are particularly encouraged to apply. For complete eligibility requirements, see the complete program guide.

Required Documents

Applicants need to prepare several documents, including proof of Canadian ownership, financial statements, and a detailed export plan. Ensuring that all documents are complete and accurate is crucial for a successful application.

Step-by-Step Application Process

Step 1: Prepare Your Application

Start by gathering all necessary documents and ensuring that your business meets all eligibility criteria. The complete program guide provides detailed application steps.

Step 2: Submit Your Application

Applications are typically submitted through an online portal managed by the Agriculture and Food Trade Show Service. Be sure to adhere to any deadlines specified in the program guide.

Application Timeline

The application process is open throughout the year, aligning with the schedule of international trade shows. However, early submission is recommended to secure a spot at your preferred event.

Tips for a Successful Application

  • Highlight the innovative aspects of your products.

  • Clearly articulate your business’s export goals.

  • Ensure all documents are thorough and accurate.

Common Mistakes to Avoid

  • Missing deadlines or incomplete applications can lead to disqualification.

  • Ensure alignment with eligibility criteria to avoid rejection.

What Happens After You Apply

Once your application is submitted, it will be reviewed by program administrators. Successful applicants will receive confirmation and further instructions on participating in the trade shows.

Conclusion

The Canada Pavilion Program is a pivotal opportunity for Canadian exporters looking to expand their global footprint. By following the outlined steps and consulting the complete program guide, businesses can effectively navigate the application process and enhance their international presence.

About the author

Ryan Remati-Paquette - Canadian grants specialist

Ryan Remati-Paquette

Canadian grants specialist
Working at helloDarwin for some time now, I'm in charge of providing you with the information you need on government aid. Dedicated to helping companies in Quebec and Canada reach their full potential, I write on the helloDarwin blog about the various programs, allowances and funding available to enable organizations to make their digital transformation through access to federal and provincial support.

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