How to use Google Search Console?

Google Search Console, formerly known as Google Webmaster Tools, is an essential tool for website owners and online marketing specialists. This free platform provides valuable insights into the positioning and visibility of a website on the world's most used search engine: Google. By offering detailed data on search performance, site indexing, and potential crawling issues, Google Search Console enables users to understand how their site is perceived by Google and identify optimization opportunities to enhance its online presence. In summary, Google Search Console is an indispensable tool for maximizing SEO effectiveness and increasing a site's visibility on the web.

Who is Google Search Console for?

Google Search Console is primarily intended for website owners, web developers, search engine optimization (SEO) specialists, and online marketing professionals. These users can benefit from the tool's features to monitor and improve their site's presence on Google. Additionally, Google Search Console can be valuable for webmasters and site administrators seeking to understand how Google crawls and indexes their online content. In summary, whether it's small businesses, bloggers, large enterprises, or digital marketing agencies, anyone looking to optimize their website's visibility and performance on Google can leverage the features of Google Search Console.

How does Google Search Console work?

Google Search Console operates by enabling users to monitor and optimize their website's presence in Google search results. To begin, users must verify ownership of their website and submit an XML sitemap to help Google efficiently crawl and index their content. Once verification is complete, users gain access to a range of features, including the Search Performance reports, which provide data on search queries, impressions, clicks, and page rankings in search results.

Indeed, Google Search Console allows users to monitor and address indexing issues, such as crawling errors, pages blocked by the robots.txt file, or structured markup problems. Users can also receive alerts for critical issues affecting their site. With these features, users can understand how their site is perceived by Google, identify optimization opportunities, and enhance their site's visibility and performance in search results.

How to set up your site on Google Search Console?

Create a Google account: If you don't already have one, start by creating a Google account. This will allow you to access Google Search Console and other Google services.
Access Google Search Console: Go to the Google Search Console website (https://search.google.com/search-console) and sign in to your Google account.
Add your site: Once logged in, click on the "Add a property" button and enter your site's URL in the provided field. Follow the instructions to verify ownership of your site. There are several verification methods available, such as adding an HTML file to your server, adding a DNS record, or verifying through Google Analytics.
Submit an XML sitemap: After verifying ownership of your site, it's recommended to submit an XML sitemap. This helps Google efficiently crawl and index your site's content. You can generate an XML sitemap using online tools or plugins if you're using a content management system (CMS) like WordPress.
Explore reports and features: Once your site is added to Google Search Console, explore the various reports and features available. Check the search performance reports for data on your site's performance in Google search results, review indexing issues, and explore other features such as the URL inspection tool or AMP testing to improve your site's visibility and performance.

How to use Google Search Console to optimize your website?

You can optimize your website through search engine optimization (SEO), which involves using keywords that visitors use to find information. If your page contains relevant keywords, it will appear more quickly in search engine results and move closer to the first pages in rankings. It takes some time to change the ranking of a web page.

To increase the number of views of your page on search engines using Google Search Console, you can implement three key processes:

Exploration of web pages: When Googlebot explores web pages, it detects new pages or updates to add them to Google's index. It uses URLs to classify links and determine their relevance in search results. Therefore, when creating a URL, it is recommended to focus on relevant keywords related to the page's topic. It is also advisable to avoid special characters like accents in URLs, as this could reduce the chances of ranking in search results.
Keyword indexing: Each page is indexed by Google based on the keywords contained in the text, titles, etc. It is essential to choose relevant keywords and titles that match users' search queries. By selecting the right keywords and strategically integrating them into your site's content, you increase the chances of your page ranking well in search results for those terms.
Dissemination of search results: When someone performs a search on Google, over 200 factors are considered to calculate the relevance of each page. Therefore, it is crucial to have the right keywords and good indexing for your website to be quickly identified as relevant in search results. By optimizing your content for relevant keywords and ensuring your site is well indexed by Google, you increase the chances of your site being well positioned in search results and attracting more organic traffic.

How to remove information from Google?

To remove information from Google, different methods are available depending on whether you are the site owner or not. It is important to note that information removal only applies to search results and not the entire web. If you are not the site owner, you will need to contact the owner to request removal of the content. As the owner, you have the option to directly delete the content or page in question, or use Google's URL removal tool.

If you are not the site owner, you can contact the owner and request removal of the information. In some cases, the owner may temporarily suspend the information before permanently removing it, including cached results. It is worth noting that it may take up to 90 days for the information to be completely removed.

If you want to add a property to Google Search Console, simply enter the site's URL on the tool's homepage. If needed, you can get assistance through resources provided by Google Search Console, such as built-in support or the webmasters' help forum.

Related Tags

Google Search Console

SEO

Marketing

Search Engines