Top Design Agencies

Design agencies create impactful visual identities. They integrate aesthetics and functionality for maximum impact.

Design agencies specialize in creating visually appealing and functional designs for businesses, organizations, and individuals. Their primary focus is to solve creative challenges through innovative visual solutions, often bridging the gap between brands and their target audiences.

What Do Design Agencies Do?

Design agencies offer a wide range of services to help businesses establish and maintain a compelling visual presence. They combine creativity, strategy, and technical expertise to produce impactful designs that resonate with audiences.

Key Services Offered by Design Agencies

Graphic Design: Branding, logo creation, and marketing materials.
Web Design: Custom website layouts, user experience (UX), and user interface (UI) designs.
Digital Marketing Design: Social media graphics, email templates, and digital ads.
Product Design: Packaging and product interface designs.
Motion Graphics and Video: Animations, explainer videos, and visual effects.

Importance of Localized Expertise

Hiring a design agency with localized expertise can provide significant advantages. These agencies understand the nuances of the local market, cultural preferences, and industry trends. Their insights can help craft designs that resonate more effectively with the local audience, leading to better engagement and results.

How We Ranked the Best Design Agencies

Criteria Used for Evaluation:

Portfolio Quality: We assessed the creativity, originality, and impact of the agencies' past projects.
Client Reviews: Customer testimonials and feedback were crucial in evaluating overall satisfaction.
Industry Experience: Years of experience and specialization in specific niches were taken into account.
Local Market Understanding : Agencies with a deep understanding of the local market dynamics were given preference.

Methodology for Selecting Top Agencies

Our team conducted thorough research by analyzing online reviews, comparing portfolios, and interviewing past clients to curate a list of the most reliable and talented design agencies .

Benefits of Hiring a Design Agency

How Design Agencies Can Help Businesses Grow

Brand Recognition: A professional design agency can establish a consistent and memorable visual identity.
Improved User Experience: Their expertise in UX/UI ensures better customer satisfaction and engagement.
Increased Conversions: Well-designed marketing materials and websites drive conversions and revenue growth.

Specific Benefits Tailored to the Area or Market

Localized Designs: Agencies create visuals that reflect the preferences and culture of the area.
Market-Specific Strategies: Their local knowledge helps in crafting designs that cater to the unique demands of the market.

Tips for Choosing the Right Design Agency

Factors to Consider:

Budget: Ensure the agency fits your financial constraints without compromising quality.
Niche Expertise: Look for agencies specializing in your industry or desired design style.
Communication Style: Choose a team that aligns with your workflow and understands your vision.

Questions to Ask During Consultations:

What is your experience in our industry?
Can you share case studies or client success stories?
How do you incorporate feedback into your process?
What is your timeline for project completion?

Importance of Alignment with Your Brand’s Goals

Choosing a design agency that aligns with your brand values and objectives is crucial. Their understanding of your mission will result in designs that effectively communicate your message and engage your target audience.

Graphic designInterface design (UI/UX)AdsBusiness cardsCanvaIllustrationIllustratorInDesignInVisionLogoMerchandisePackagingPhotoshop

26-50 provider_card|peopleOnTeam150 provider_card|hourlyRate35 provider_card|amountBought

3D rendering & Technical drawingGraphic designInterface design (UI/UX)AdsBrand guideFigmaIllustrationIllustratorPhotoshopWireframe

26-50 provider_card|peopleOnTeam125 provider_card|hourlyRate192 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsIllustrationInDesignLogoPackagingPhotoshopSketch

2-10 provider_card|peopleOnTeam196 provider_card|amountBought

Graphic designInterface design (UI/UX)3D modelingAdsBrand guideCanvaFigmaIconographyIllustrationIllustratorInDesignLogoPackagingPhotoshopProduct designSketchUsability testingUser researchWireframe

2-10 provider_card|peopleOnTeam100 provider_card|hourlyRate20 provider_card|amountBought

Graphic designInterface design (UI/UX)Brand guideFigmaLogoWireframe

2-10 provider_card|peopleOnTeam95 provider_card|hourlyRate230 provider_card|amountBought

Graphic designAdsBooksBrand guideBusiness cardsIconographyIllustrationIllustratorInDesignLogoMerchandisePackagingPhotoshopT-Shirts

2-10 provider_card|peopleOnTeam90 provider_card|hourlyRate293 provider_card|amountBought

Enhance Your Visual Identity

Turn to Design Agencies

Improving visual identity enhances brand recognition. Cohesive graphic design attracts and retains customers.

The Basics of Graphic Design

The basics of graphic design are founded on solid artistic direction and a deep understanding of visual communication needs. In publishing, graphic design plays a crucial role in organizing content in an attractive and readable manner. Design services also include packaging creation, which not only protects products but also captures consumer attention with innovative designs.

In advertising, illustrations and graphics are essential for capturing public interest and conveying clear and impactful messages. Communication projects require a coherent and creative approach, whether for print or electronic media.

Graphic designInterface design (UI/UX)Brand guideIconographyIllustratorLogoPhotoshopWireframe

11-25 provider_card|peopleOnTeam100 provider_card|hourlyRate182 provider_card|amountBought

Graphic designInterface design (UI/UX)IllustrationIllustratorInDesignInVisionLogoPackagingPhotoshopUser researchWireframe

11-25 provider_card|peopleOnTeam160 provider_card|hourlyRate60 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsBrand guideFigmaLogoPhotoshopWireframe

2-10 provider_card|peopleOnTeam79 provider_card|amountBought

Graphic designInterface design (UI/UX)IllustratorInDesignLogoPhotoshopUser researchWireframe

11-25 provider_card|peopleOnTeam90 provider_card|hourlyRate64 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsBrand guideBusiness cardsIconographyIllustratorInDesignLogoPhotoshopWireframe

51-100 provider_card|peopleOnTeam31 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsBrand guideBusiness cardsCanvaInDesignInVisionLogoPackagingPhotoshopSketchUser researchWireframe

26-50 provider_card|peopleOnTeam47 provider_card|amountBought

Develop Attractive Visuals

Discover Design Agencies

Attractive visuals instantly capture public attention. They play a key role in effectively and memorably communicating messages.

The Different Types of Design Agencies

There are different types of design agencies, each specializing in specific areas to meet the varied needs of businesses. Branding agencies focus on creating and managing brand identity by developing logos, style guides, and visual strategies to strengthen companies' market presence. Their creative teams work closely with clients to develop unique and impactful concepts.

Creative design studios often specialize in web design and user interfaces, creating immersive and intuitive digital experiences. These studios highlight their portfolio of achievements to demonstrate their expertise in innovative and functional designs.

Some agencies focus on editorial design, collaborating with magazines and publications to create attractive and readable layouts. They often work as independent studios or within the headquarters of a publishing house to produce visually captivating content.

Other agencies specialize in packaging design, offering creative solutions that combine aesthetics and practicality. These agencies play a crucial role in differentiating products on the shelves and attracting consumers.

Graphic designInterface design (UI/UX)

26-50 provider_card|peopleOnTeam130 provider_card|hourlyRate47 provider_card|amountBought

Interface design (UI/UX)FigmaIllustratorInDesignInVisionLogoMerchandisePhotoshopT-ShirtsUsability testingUser research

11-25 provider_card|peopleOnTeam84 provider_card|amountBought

Graphic designInterface design (UI/UX)Brand guideFigmaInDesignLogoMerchandisePackagingPhotoshopProduct designT-ShirtsWireframe

2-10 provider_card|peopleOnTeam95 provider_card|hourlyRate44 provider_card|amountBought

3D rendering & Technical drawingGraphic designInterface design (UI/UX)

26-50 provider_card|peopleOnTeam52 provider_card|amountBought

Graphic designInterface design (UI/UX)Business cardsLogoMerchandisePhotoshopT-Shirts

11-25 provider_card|peopleOnTeam75 provider_card|hourlyRate30 provider_card|amountBought

Interface design (UI/UX)Graphic design

2-10 provider_card|peopleOnTeam75 provider_card|hourlyRate70 provider_card|amountBought

Create an Effective Brand Image

Find a Design Agency

An effective brand image creates an emotional connection with the public. It strengthens trust and customer loyalty.

The Importance of Design in Marketing Strategy

Design plays a crucial role in the marketing strategy of brands by contributing to the creation of a strong and coherent identity. Well-thought-out graphic design enhances brand recognition and establishes lasting relationships with consumers. Attractive packaging, for example, not only protects the product but also captures customer attention and visually communicates the brand's values.

In digital media, a specialized web design agency can transform a brand's online appearance, making every website visit memorable and engaging. Creating impactful visual content is essential to capture interest and incite action, whether through online ads, social media posts, or newsletters.

Each design project must seamlessly integrate into the overall marketing strategy. This includes logo design, defining color palettes, and establishing cohesive visual elements that reflect the brand's identity. Design is not limited to appearance; it is a strategic tool for communicating key messages, influencing perceptions, and differentiating the brand in a competitive market.

Graphic designInterface design (UI/UX)AdsBrand guideBusiness cardsIconographyIllustrationIllustratorInDesignLogoPackagingPhotoshopProduct design

2-10 provider_card|peopleOnTeam125 provider_card|hourlyRate49 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsFigmaIllustrationIllustratorInVisionLogoWireframe

2-10 provider_card|peopleOnTeam100 provider_card|hourlyRate33 provider_card|amountBought

Graphic designInterface design (UI/UX)Brand guideFigmaIconographyIllustratorInDesignInVisionLogoPhotoshopUsability testingUser researchWireframe

101-300 provider_card|peopleOnTeam320 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsBusiness cardsIllustrationIllustratorInDesignInVisionLogoMerchandisePhotoshopProduct designUsability testingUser researchWireframe

11-25 provider_card|peopleOnTeam120 provider_card|hourlyRate89 provider_card|amountBought

Graphic designAdsIllustrationLogoPhotoshopWireframe

11-25 provider_card|peopleOnTeam330 provider_card|amountBought

Graphic designInterface design (UI/UX)FigmaLogoPhotoshop

11-25 provider_card|peopleOnTeam80 provider_card|hourlyRate130 provider_card|amountBought

From Logos to Packaging

Partner with a Design Agency

Distinctive logos strengthen brand identity and facilitate instant recognition. Attractive packaging captures consumer attention and communicates product value.

Creating Visual Identity and Logos

Creating a visual identity and logos is a crucial step for any company looking to stand out in the market. A specialized agency starts by understanding the needs and values of its clients. Then, it develops a comprehensive style guide that defines the key visual elements of the brand, including colors, typography, and illustrations.

Artistic direction plays an essential role in this process, ensuring that every design element faithfully reflects the company's image. Created logos must be both unique and recognizable, serving as the focal point in all aspects of visual communication. They appear not only on advertising materials and packaging but also in the company's digital and electronic projects.

A coherent visual identity also extends to signage, editorial content, and digital platforms, ensuring instant recognition and a uniform presence. Design services often include creating communication projects such as brochures, advertisements, and presentations for business partners.

By working closely with their clients, agencies can ensure that the visual identity created not only attracts attention but also effectively conveys the brand's message.

Interface design (UI/UX)

2-10 provider_card|peopleOnTeam120 provider_card|hourlyRate39 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsBooksBrand guideBusiness cardsFigmaIllustrationIllustratorInDesignInVisionLogoMerchandisePackagingPhotoshopProduct designUsability testingUser researchWireframe

2-10 provider_card|peopleOnTeam21 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsBusiness cardsIllustrationIllustratorLogoPackagingPhotoshop

2-10 provider_card|peopleOnTeam40 provider_card|amountBought

Graphic designBrand guideBusiness cardsCanvaIllustratorInDesignLogoPhotoshop

2-10 provider_card|peopleOnTeam186 provider_card|amountBought

Graphic designInterface design (UI/UX)3D modelingBooksBrand guideBusiness cardsFigmaIconographyIllustrationIllustratorInDesignInVisionLogoMerchandisePackagingPhotoshopProduct designSketchT-ShirtsUsability testingUser researchWireframe

26-50 provider_card|peopleOnTeam229 provider_card|amountBought

3D rendering & Technical drawingGraphic designAdsBooksBusiness cardsIllustrationIllustratorInDesignLogoPackagingPhotoshopProduct design

2-10 provider_card|peopleOnTeam70 provider_card|hourlyRate106 provider_card|amountBought

Enhance the Look of Your Communications

Trust a Design Agency

A polished appearance in a company's communications enhances its credibility and professionalism. Consistent and attractive visual elements capture attention and engage clients.

The Crucial Role of Web Content

Web content plays a crucial role in the communication strategy of modern businesses. A team of creative professionals is often necessary to develop attractive and functional websites. Within a design studio, experts work together to create unique designs that reflect the brand's identity.

Online branding requires a careful and coherent approach, and an agency's achievements can be illustrated in an impressive portfolio. This portfolio showcases the quality and diversity of previous works to potential clients. Companies also publish regular content, such as an online magazine, to maintain audience engagement and interest.

Creative professionals at the company's headquarters collaborate with external partners to ensure that all visual and textual elements of the site align with the company's marketing goals.

Graphic designInterface design (UI/UX)AdsBrand guideBusiness cardsCanvaIconographyIllustrationIllustratorInDesignLogoPackagingPhotoshopProduct designWireframe

11-25 provider_card|peopleOnTeam5 provider_card|amountBought

Graphic designInterface design (UI/UX)CanvaFigmaIllustrationIllustratorInDesignPhotoshopProduct designWireframe

11-25 provider_card|peopleOnTeam15 provider_card|amountBought

Graphic designInterface design (UI/UX)

26-50 provider_card|peopleOnTeam127 provider_card|amountBought

Graphic designInterface design (UI/UX)Brand guideBusiness cardsCanvaFigmaIconographyIllustrationIllustratorLogoPhotoshopT-Shirts

2-10 provider_card|peopleOnTeam50 provider_card|hourlyRate9 provider_card|amountBought

Interface design (UI/UX)

2-10 provider_card|peopleOnTeam95 provider_card|hourlyRate45 provider_card|amountBought

Graphic designInterface design (UI/UX)

1 provider_card|peopleOnTeam100 provider_card|hourlyRate14 provider_card|amountBought

Enhance Your Visual Identity

Turn to Design Agencies

Improving visual identity enhances brand recognition. Cohesive graphic design attracts and retains customers.

The Basics of Graphic Design

Graphic designInterface design (UI/UX)AdsBrand guideIconographyIllustrationIllustratorInDesignLogoPackagingPhotoshopUsability testingUser researchWireframe

2-10 provider_card|peopleOnTeam130 provider_card|hourlyRate40 provider_card|amountBought

Interface design (UI/UX)Brand guideFigmaProduct designSketchUsability testingUser researchWireframe

11-25 provider_card|peopleOnTeam95 provider_card|hourlyRate14 provider_card|amountBought

Graphic designInterface design (UI/UX)AdsBrand guideIconographyIllustrationIllustratorInDesignLogoPhotoshopSketchUsability testingUser researchWireframe

11-25 provider_card|peopleOnTeam37 provider_card|amountBought

Graphic design

2-10 provider_card|peopleOnTeam23 provider_card|amountBought

Graphic designInterface design (UI/UX)Business cardsGIMPIllustratorInkscapeLogoPhotoshopT-ShirtsWireframe

2-10 provider_card|peopleOnTeam120 provider_card|hourlyRate54 provider_card|amountBought

Graphic designInterface design (UI/UX)IllustratorLogoMerchandisePackagingProduct design

2-10 provider_card|peopleOnTeam65 provider_card|hourlyRate78 provider_card|amountBought

Develop Attractive Visuals

Discover Design Agencies

Attractive visuals instantly capture public attention. They play a key role in effectively and memorably communicating messages.

The Different Types of Design Agencies

Graphic designInterface design (UI/UX)Brand guideBusiness cardsCanvaInDesignInVisionLogoPhotoshopWireframe

2-10 provider_card|peopleOnTeam110 provider_card|hourlyRate11 provider_card|amountBought

Graphic designInterface design (UI/UX)FigmaIllustratorInDesignInVisionPhotoshopWireframe

11-25 provider_card|peopleOnTeam125 provider_card|hourlyRate9 provider_card|amountBought

3D rendering & Technical drawingGraphic designInterface design (UI/UX)3D modelingAdsBrand guideBusiness cardsCanvaGame designIllustratorInDesignLogoPackagingPhotoshop

26-50 provider_card|peopleOnTeam50 provider_card|hourlyRate33 provider_card|amountBought

Graphic designAdsBooksBrand guideIconographyIllustrationInDesignLogoPackagingPhotoshopProduct designUser research

11-25 provider_card|peopleOnTeam18 provider_card|amountBought

Graphic designIllustrationIllustratorInDesignLogoPhotoshop

2-10 provider_card|peopleOnTeam65 provider_card|hourlyRate79 provider_card|amountBought

Graphic design

1 provider_card|peopleOnTeam100 provider_card|hourlyRate81 provider_card|amountBought

Create an Effective Brand Image

Find a Design Agency

An effective brand image creates an emotional connection with the public. It strengthens trust and customer loyalty.

The Importance of Design in Marketing Strategy

Graphic designInterface design (UI/UX)BooksBusiness cardsFigmaIllustrationIllustratorInDesignInVisionLogoMerchandisePackagingPhotoshopProduct designT-ShirtsUsability testing

11-25 provider_card|peopleOnTeam14 provider_card|amountBought

Interface design (UI/UX)

11-25 provider_card|peopleOnTeam210 provider_card|amountBought

3D rendering & Technical drawingGraphic designInterface design (UI/UX)AdsBusiness cardsIllustrationIllustratorInDesignLogoPhotoshopProduct design

2-10 provider_card|peopleOnTeam50 provider_card|hourlyRate30 provider_card|amountBought

Interface design (UI/UX)FigmaPhotoshopWireframe

11-25 provider_card|peopleOnTeam140 provider_card|hourlyRate10 provider_card|amountBought

3D rendering & Technical drawingInterface design (UI/UX)3D modelingFigmaWireframe

11-25 provider_card|peopleOnTeam75 provider_card|hourlyRate5 provider_card|amountBought

Graphic designInterface design (UI/UX)

51-100 provider_card|peopleOnTeam95 provider_card|hourlyRate71 provider_card|amountBought

Frequently asked questions about Design Agencies

Learn more about Design Agencies

What Are the Main Services Offered by a Design Agency ?

The main services offered by a design agency include:

Branding and Visual Identity: Creation of logos, color palettes, typography, and style guides to strengthen brand image.
Graphic Design: Production of visual supports such as brochures, posters, business cards, and other printed materials.
Web Design: Design and development of attractive and functional websites optimized for an optimal user experience.
Packaging Design: Creation of innovative and aesthetic packaging to capture consumer attention.
Illustration: Production of custom illustrations for various communication supports.
Advertising Design: Design of advertisements for online and offline campaigns, including banners, ads, and commercials.
Signage and Display: Creation of signage and display supports for events, stores, and public spaces.
Content Strategy: Development of visual and textual content consistent with the brand's identity for websites, blogs, and social media.
UX/UI Design: Design of user interfaces (UI) and user experiences (UX) for applications and software.
Editing and Layout: Design of layouts for magazines, books, catalogs, and other publications.

These services enable businesses to stand out visually and effectively communicate with their target audience.

How to Define the Creative Direction of a Design Project?

Defining the creative direction of a design project is a structured and methodical process. First, it is essential to clarify the project's objectives, client expectations, and desired outcomes. This step also includes determining the target audience and key messages to convey. Next, a phase of research and inspiration is necessary to analyze market trends, current design styles, and successful examples. This helps to contextualize the project and gather visual references and creative ideas.

Developing the creative concept is a key step. It involves creating a central concept that will guide the entire project. Creating mood boards or inspiration boards can help visualize the desired ambiance and style. Simultaneously, a creative brief must be drafted. This document will detail the project guidelines, including objectives, target audience, key messages, design elements, and technical constraints. It will also define the project's visual tone and voice.

What is the Importance of Visual Identity in a Company's Marketing?

Visual identity plays a crucial role in a company's marketing for several fundamental reasons. First, it creates a strong and memorable first impression, which is essential for attracting potential clients' attention. A cohesive and professional visual identity enhances the company's credibility and trustworthiness.

Next, visual identity differentiates a company from its competitors. In a saturated market, having a distinctive and recognizable design helps a company stand out and be easily identified by consumers. Visual elements such as logos, colors, and typography contribute to creating this differentiation.

Visual identity also plays a key role in brand communication consistency. Whether on printed, digital, advertising supports, or even in product packaging, a uniform visual identity ensures that all client touchpoints convey the same message and values. This reinforces brand recognition and helps build a strong brand image.

What Criteria Should Be Considered When Choosing a Design Agency for a Project?

To choose a design agency for a project, it is important to consider several key criteria to ensure that the chosen agency meets your business needs and expectations. Here are the main criteria to consider:

Portfolio: Examine the agency's previous work. Ensure their style and quality of work match what you are looking for. A varied and well-stocked portfolio can demonstrate the agency's ability to adapt to different types of projects.
Experience and Expertise: Consider the agency's experience in your industry. An agency that has worked with similar businesses will better understand your specific needs and offer tailored solutions.
Reputation and References: Check reviews and testimonials from previous clients. Request references and contact them to get feedback on their experience with the agency. A good reputation is often a reliable indicator of the agency's work quality and professionalism.
Team Skills: Ensure the agency has a team of qualified and experienced professionals, including designers, art directors, web developers, and other specialists necessary for your project.
Work Process: Inquire about the agency's work process. How do they manage projects, what are their communication and collaboration methods, and how do they ensure deadlines and budgets are met?
Creative Approach: Discuss the agency's creative approach. Can they understand your vision and goals? Do they offer innovative and original solutions that can help you stand out?

What Are the Current Trends in Web Design?

Current trends in web design evolve constantly to meet user expectations and technological advancements. Here are some of the most notable trends in 2025:

Minimalist Design: Simplicity remains a safe bet with clean layouts, lots of white space, and minimal graphic elements. This allows for a focus on content and improved user experience.
Micro-interactions: Small animations and subtle interactions help engage users and make navigation more intuitive. For example, animations when hovering over buttons or smooth page transitions.
Dark Mode: More and more sites offer a dark mode version. This mode is not only aesthetically pleasing but can also reduce eye strain and save energy on OLED screens.
Bold Typography: Using large and bold typography captures attention and conveys key messages effectively. Custom fonts are also becoming more common to reinforce brand identity.
Custom Illustrations: Unique illustrations and hand-drawn graphics add a human and distinctive touch to websites. They help tell stories and create an emotional connection with users.

How Can a Design Agency Help Its Clients Improve Their Brand Image?

A design agency can play a crucial role in improving its clients' brand image by offering a variety of services and using well-defined strategies. Here’s how they can help:

Creating a Strong Visual Identity: A design agency can create or redefine a company's visual identity, including designing logos, selecting colors, typography, and cohesive visual styles that reflect the brand's values and personality.
Developing Marketing Supports: The agency can design a full range of marketing supports such as brochures, business cards, posters, and presentations. These elements help convey a professional and cohesive image.
Website Design: A well-designed website is essential for any business. The agency can create an attractive, functional, and responsive website that offers an optimal user experience and reinforces the brand's online presence.
Branding Strategy: By developing an overall branding strategy, the agency can help define the company's mission, vision, values, and unique value proposition. This creates a solid foundation for all communication initiatives.
Creating Visual Content: The agency can produce high-quality visual content such as videos, illustrations, and infographics that attract attention and engage the target audience. This content can be used on the website, social media, and other communication platforms.

What Are the Key Steps in a Website Redesign by a Design Agency ?

Redesigning a website by a design agency involves several key steps to ensure a structured and effective process. Here are the typical steps:

Initial Analysis and Evaluation:
- Audit of the existing site: Examine the current state of the website, including performance, design, content, and user experience.
- Defining objectives: Identify the redesign goals, such as improving user experience, increasing conversions, or updating visual identity.
Research and Planning:
- Competitor analysis: Study competitors' websites to identify best practices and improvement opportunities.
- User research: Gather information from current and potential users to understand their needs and expectations.
Defining Strategy:
- Information architecture: Organize the site structure, define necessary sections and pages, and plan navigation.
- Wireframes and prototypes: Create wireframes to visualize page layouts and establish an interactive prototype to test functionalities and navigation.
Visual Design:
- Visual identity: Update or create the site's visual identity, including colors, typography, and graphic styles.
- Page design: Design the different pages of the site respecting the wireframes and integrating defined visual elements.