Core Online Marketing
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OUR MISSION
Core Online Marketing, founded in 2005, exists to help small and mid-sized businesses fully exploit the power of online marketing to drive revenue growth.
OUR BUSINESS MODEL
Core provides its clients with a team of experienced online practitioners to support every facet of an organization's online journey. We allow businesses to “hit the ground running” in using online marketing to generate tangible business results.
Our business model is based on a PLAN, BUILD, EXECUTE, OPTIMIZE framework.
PLAN
Core Online Marketing’s strategic planning methodology is designed to allow businesses to make investments in online marketing with their “eyes wide open.” The process is rooted in Marketing 101 principles, and ensures that online activities support an organization’s business development activities and revenue growth objectives.
BUILD
Once the plan is completed, an online marketing infrastructure must be put in place to enable the plan. The “Build Phase” entails implementing the technologies and processes identified in the plan so online tactics can be relentlessly executed and measured.
EXECUTE
Online marketing success requires that the appropriate tactics are relentlessly executed in support of, and to maximize, every phase of the business development process. Core takes full responsibility for on-going execution of online marketing activities, ensuring they work seamlessly together.
OPTIMIZE
Based on insights from real-time data, Core makes the necessary adjustments to websites and online tactics to improve results and return on investment.
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