Corporate brandingBranding and advertising (360 Marketing)
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What is Branding?
Branding is the process of shaping the identity of a company or product. It goes beyond just a logo or graphic element; it involves creating a distinctive voice, cohesive messaging, and a strong visual identity that resonates with the target audience. Effective branding increases recognition and builds trust, which are crucial for customer loyalty and competitive advantage.
What is a Branding Agency?
A branding agency specializes in creating, developing, and launching brands as well as rebranding. These agencies craft a company's brand identity, ensuring it communicates the desired message and values effectively. This process involves strategic marketing, creative design, and consistent messaging across all platforms to build a strong, recognizable brand.
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