Klein Marketing

I have been marketing and growing companies throughout Canada and the U.S. for more than 30 years. I am a highly experienced CEO and CMO who has worked with more than 150 clients of all types and sizes, especially those with $4 million to $100 million in annual sales.

My career is rich in experience and specialized training. After graduating from the Queen’s School of Business, I discovered that I loved leading and coaching teams. I was promoted to my first General Manager’s position (GM of BTR Canada) at age 27. During my 30s, I returned to Queen’s to complete my MBA and then worked as a turnaround CEO for two multi-national packaging conglomerates: Innopac and Lawson Mardon Group (LMG). While at Lawson, I helped CEO Larry Tapp engineer the $559 million leveraged buyout of Lawson & Jones and its parent Mardon Packaging, at the time the largest LBO in Canadian history.

I sold my shares in LMG in 1989 to start Packaging Connections (PC), a sales agency that represented U.S. and European manufacturers in Canada. Three weeks after starting PC, I landed my first order for $420,000 from Lever Brothers in Toronto. I grew PC into a thriving $40 million agency and sold it six years later to fund the start of my second business, Marketing Breakthroughs (MB).

I founded MB’s Digital Marketing Division in 2006, and since then, I've specialized in digital marketing, pay-per-click advertising, website and social media lead generation and e-store marketing. While CEO of MB, I designed dozens of successful multi-channel advertising campaigns, especially for Reliance Holmes Heating, Preston Hardware and Greely Sand & Gravel. These ad campaigns attracted thousands of new customers and generated millions of dollars in new sales for these and many other clients.

During my 20 years as MB’s Creative Director, I wrote content for over 75 websites and e-stores. I have written and produced hundreds of radio, television, direct mail and video commercials, as well as over 150 digital campaigns on Google, Facebook, Instagram and YouTube.

My clients consider me an expert in attracting new customers and building new revenue streams. I am known for my game-changing strategies, out-of-the-box thinking and unique 6-Step Growth Marketing Formula - please visit kleinmarketing.ca/why-km/

I sold MB in 2019. After a two year break, I joined Extension Marketing as Director, Talent Acquisition and Recruiting Marketing. In January 2023, I founded Klein Marketing, my Fractional CMO and Growth Marketing firm. Interested in becoming a client? Book a meeting at Go.oncehub.com/SteveKlein