Berg Marketing & Data Analytics

Helping B2C companies find sustainable growth through paid digital media strategies - executing, monitoring and optimizing online advertising tactics. This includes setting up or managing data tracking (e.g. Google Analytics 4, Google Tag Manager), identifying and analyzing customer funnels, setting KPIs and targets, A/B/n testing, as well as reporting on what's working/what's not (and why).

I work across sectors including non-profit, government/public service, music, tourism, CPG and more. Previous clients included Hershey Company Canada, McCain Canada, SickKids Foundation, The Red Jumpsuit Apparatus, CNIB Foundation, etc.