Role of Pinnacle 20/20 Foundation in the funding ecosystem
Pinnacle 20/20 Foundation is a philanthropic vehicle established by Pinnacle Wealth Brokers and 20/20 Wealth Creation to organize and amplify the charitable efforts of their advisors, co‑workers, and clients. Hosted on the official Pinnacle Lifestyles website, the foundation channels donated talents, time, and financial resources to initiatives that improve opportunities for children, families, and communities. Its mandate includes support for education, training, essential equipment, and other forms of opportunity, rather than profit‑oriented investments.
The foundation is closely linked to Pinnacle Lifestyles’ “Camping For Kids” and related charitable activities, which provide one‑week RV getaways, meals, and access to activities at resorts in Alberta and British Columbia for families referred by partner charities and local support services. Through these programs, the foundation and its partners effectively deliver in‑kind grants of vacation experiences and associated supplies to families facing illness, adversity, or other difficult circumstances.
Supported audiences and impact
The foundation’s activities center on children and their families, particularly those identified by hospitals, community charities, and organizations such as Starlight Children’s Foundation as most in need of respite. Support may take the form of funded getaways in fully equipped RVs, food and beverage packages, and opportunities to participate in inclusive recreational activities at Pinnacle Lifestyles resorts. In addition, the stated mission of sowing “seeds of education, training, equipment, and opportunity” suggests that the foundation directs resources toward learning, skills development, and practical tools that expand beneficiaries’ life chances.
Partnerships and fundraising
Pinnacle 20/20 Foundation leverages partnerships and events to raise funds and attract in‑kind contributions. The Annual Charity Classic at Kokanee Springs Resort brings together individual and corporate sponsors from Alberta and British Columbia to support Camping For Kids and related initiatives. The program also invites donors to contribute RVs, which are then used to host family escapes, with charitable tax receipts provided.
Through these mechanisms, the foundation operates as a conduit between donors and front‑line programs, ensuring that support flows into concrete experiences and resources for vulnerable children and their families in Western Canada.