Role of Head2Core Foundation in the funding ecosystem
Head2Core Foundation is a charitable organization dedicated to bridging the gap between mental health and physical activity. Based in Montréal, it mobilizes individuals, companies and community groups around the idea that movement can be a powerful intervention for stress, anxiety, depression, ADHD and other common mental health challenges. The foundation raises money through inclusive sporting events, galas and partnerships, then channels these funds to mental health institutes and community-based programs.
Through initiatives such as La Classique Head2Core, Mindstrong and the CSB Backyard Ultra, the foundation engages runners, cyclists, families and corporate partners in large-scale activities. Proceeds are used to support evidence-based interventions, including programs like CHAMPS for children with ADHD and physical-activity–based treatments at institutions such as St. Mary’s Hospital. Head2Core positions itself as both a convener of the active community and a financial supporter of front-line mental health work.
Funding themes and supported audiences
Head2Core focuses its financial support on three broad areas: mental health research, community services and educational initiatives that reduce stigma and improve access to care. Funds go to programs that use exercise as a therapeutic tool, as well as initiatives that provide mental health support to people already involved in sport or fitness, helping them avoid burnout and reconnect with their motivation.
The foundation’s beneficiaries include hospitals, specialized clinics, local community organizations and educational programs that make wellness more accessible. A portion of all donations is directed to partner organizations, ensuring that money collected at events quickly reaches practitioners and researchers working directly with affected populations, particularly youth and vulnerable groups.
Partnerships, events and impact
Corporate partners and village participants can sponsor flagship events like La Classique, receive visibility and engage directly with the community. Head2Core offers structured partnership tiers and application forms for organizations that wish to host booths, activities or sampling zones, with many options offered at no cost. This event-based approach allows the foundation to combine fundraising, awareness-raising and community-building while generating stable support for funded programs.
Beyond financial contributions, Head2Core runs an Ambassador program that trains and supports individuals who champion the mission in their own networks. These ambassadors help organize events, tell stories about the power of movement, and raise funds for trusted mental health initiatives, amplifying the foundation’s overall impact.