Tom McIntosh

A New Era of Sparks is Here

The Modern Advertising Space is Fragmented.

From the beginning, Sparks has had a burning passion for creating and executing exceptional XM campaigns and after 30 celebrated years of partnerships with a robust roster of well-respected brands, it’s safe to say we’re good at it. But the modern advertising space is changing and Sparks is embracing its evolution into a cutting-edge, consumer experience agency.

Rapidly developing technology and the adoption of digital consumption in everyday life, has changed consumer behavior, brand connection, and the concept of “retail” like never before.

Consumers’ lives have sped up; they seek and digest information at rapid rates and are able to deliver feedback with the tap of a finger. Speed and comfort have changed the vision of the “ideal” consumer experience and what they expect from brands in the marketplace; online convenience has made consumer buying robotic in nature, so we’ve moved away from forming an emotional connection with the brand.

But it’s not hopeless for brands (and marketers). It's an opportunity to ignite change.

Acquisition marketing can only get you so far, and brands must look past hard conversion to see the necessary pivot point in their strategy; prioritizing brand engagement and connection is key to achieving sustainable business growth. 

And with that change in mind, a new era of Sparks is here. 

Sparks (and our clients) have been building towards this fundamental shift for many years - the power of connection is invaluable and should be extended across realms (irl & url). We continue to capitalize on our 30+ years of experience in the XM space, while investing in our future purpose of delivering meaningful, connected consumer experiences. 

Today, we’ve evolved to be digitally progressive and creatively driven. For us and our clients, this means new industry-leading team members, strategic partnerships with cutting-edge ad platforms, and deeper tactical capabilities that perfectly compliment our XM prowess.

We believe consumer experience is no longer just about user journeys on a website or interacting with a customer at an event. It’s not one or the other, but both, together - It’s equal parts interface & face-to-face.  

We are creating unforgettable moments of connection that capture the hearts and minds of consumers while pushing beyond what our clients thought was possible - and we’re damn excited about it.

If you are looking for an agency partner to ignite meaningful growth and craft truly integrated consumer experiences, give us a call today.