Good Eggs & Co.

Good Eggs & Co. is where great ideas hatch.

Founded by Joanna Track in 2014, Good Eggs’ initial mission was to help businesses of all sizes meet their objectives, offering support in digital marketing, HR, operations, finance and more. We considered ourselves good eggs helping other good eggs!

And we still do.

Joanna hatched a new iteration when she saw a gap in the market for cost-effective, efficient marketing support. As a serial entrepreneur, she understands (and empathizes) with founders who are trying to do a lot with a little.

As great content became more and more critical to a brand’s success, Joanna knew she had to get cracking! So she took her extensive experience in both publishing and marketing to develop a more valuable partnership model.

Business partner Samantha Speisman joined in March 2023 and the two have developed a new mission for Good Eggs’ next chapter: to drive the metrics that matter to brands through thoughtful, high-quality, engaging content. The truth is, you can’t convert without great content. Trust us.