LIFT Strategies Inc.

✅ Jen specializes in providing personalized support to small business owners like yourself, helping you uncover hidden opportunities for strategic growth. Together, she will focus with you on three essential areas to not only meet but exceed your desired outcomes.

1️⃣   Strengthening Your High-Performance Mindset: As a leader in your industry, cultivating a high-performance mindset is crucial to achieving your desired outcomes.

2️⃣   Developing Your Brand Story and Marketing Strategies: Differentiating your business from the competition through a compelling brand story and effective marketing strategies is fundamental to your success.

3️⃣   Creating an Implementation Roadmap: She will work together with you to create a detailed implementation roadmap for the next 12 months, ensuring that you have a clear plan of action to drive your success.

▶️▶️ With over 30 years of strategic marketing experience, Jen's career began in the music industry when she started collaborating with renowned singer-songwriter Sarah McLachlan, a 10-time Juno and 3-time Grammy award winner. She then transitioned to Virgin Entertainment Group, where she spearheaded the launch and development of comprehensive marketing and sales plans for Canada's first Virgin Megastore. During her tenure, she successfully doubled their revenues annually. Following this, Jen was entrusted with revitalizing underperforming Virgin Megastore locations in the USA, resolving flatlining sales through her strategic insights.

As a seasoned strategist and growth expert, Jen has provided consultation services to businesses spanning various industries, with a particular focus on B2B marketing. She served as a contract VP of Marketing for O'My Products Inc., where she elevated their brand packaging to generate increased demand among a broader range of ideal customers. Furthermore, she developed exclusive educational assets and high-impact incentive campaigns for distributors and retail customers across Canada and the USA.

💡In 2009, Jen gained recognition for her cutting edge LIFFT® Process – a proven marketing process that has benefited 100’s of small businesses across Canada.

💡She’s delivered this process through her keynote presentations, full-day training programs, and consulting. Jen trained as a coach through the acclaimed Erickson Coaching International in 2018.

🔆 Jen is recognized as an accredited Business Growth Coach. Leaders and CEOs now have access to her Elevate Results Coaching Program™.

🔆 Chances are that in your industry, most businesses rely on the same-old-same-old to get their products and services to the marketplace.

🔆Jen’s expertise across a wide range of sectors will help you widen your scope of possibilities for your custom marketing roadmap while blazing the trail from your direct competition.

🔆Together key growth strategies are developed. Once this is complete the focus is immediately pivoted to the implementation process. It is paramount that your products’ and/or services’ value stand above your competitors’.

🔆Here’s the key: When you effectively communicate your message using the right medium, and at the right time using right frequency to attract your ideal clients.

🔆When this happens, your company will begin to gain greater credibility and increase traction in the marketplace. 

✅ What clients say about Jen DeTracey:  

🔑“Her ability to create clarity and focus is an absolute gift. Jen DeTracey works at a strategic level to help you where you are now.” 

🔑“Jen DeTracey exceeded our expectations. We highly recommend her to organizations who are experiencing growth yet do not have all the marketing infrastructure and systems in place.” 

🔑“I highly recommend Jen DeTracey. We discovered that working with her has made a huge impact in the speed in which our organization can grow.”